6 Ways A Cheap Web Design Can Be Expensive

People can often become too focused on the price when considering the creation of a new website or redesigning an existing one for their company, however choosing the perfect designer for your needs should not just come down to cost. Today we are going to go over 6 ways why a Cheap Web Design can result in being very expensive for you and your business.

While you may be on a tight budget there is still a huge difference between experienced agencies that are affordable, when you consider the benefits your website will provide to you, and then there is just plain cheap.

What is cheap?

Cheap as defined in the dictionary means: costing very little; relatively low in price; inexpensive. It can also mean: of little account; of small value; mean; shoddy.

The important point here is that all of those words are, are words you don’t want associated with your website, as this is the online representation of your business. It is vital to understand that by cheap we don’t mean affordable.

You must think of it like buying a new house. A house which has been cheaply constructed is one that the contractor has skimped on materials and cut corners to save money, which might now mean things aren’t up to scratch and the walls are hiding underlying problems. But hey the price is low.

An affordable website may not have all the bells and whistles you want but at the same time the construction of the website and cod powering the website are going to be very solid and trouble free, allowing for future modifications and no concern over hidden problems.

6 ways cheap can be expensive

Lack of Support – One problem that many people have had with cheap designs or agencies that provide services for a low price, is that they are stuck with a very low quality of support. That can range from communication about the website, meeting deadlines, ongoing support for questions or problems and even fixing errors that occur down the road that the agency who built the website are responsible for. Time is money and you must have a site up and running that is functional to make you money and you don’t want to waste time chasing down your designer for help.

Stuck with the Intern – Some agencies might talk a good game and have a fantastic portfolio of work to show, but on their “special design deals” that are priced to get you in the door you aren’t benefiting from working with their highly experienced staff but instead get the entry level designers or interns handling your business. It can almost be like a bait-and-switch where the experienced sales person closes the deal with you but you then realize your project is being worked on by the third-string.

Lack of Functionality – Another pitfall of cheap web design is that they lack functionality. Many people will end up paying for a second website, because as time goes on they soon realise that the cheap design they received, is costing both leads and business. How does this occur? There are a number of reasons why, ranging from bad functionality and navigation that causes customers to leave your website, average hosting or design platforms that provide unreliable service or maybe most importantly improper use of SEO that gets your site ignored by Google.

Quick Fix – Another issue with a cheap design is that it only offers a quick fix. By now everyone should know that a website or a web presence is a necessity for every business. So in that regard you can expect to have a website for the life of your business. Naturally you will be expecting your business to grow and change over its lifetime and you will want a site to grow and change with you to match your needs. A quick fix design is just like throwing a coat of paint on a wall to cover the existing cracks rather than taking the time to fix the house’s foundation which will cause future cracks. A good design lays the foundation for the future by using fantastic code and design techniques to allow for growth and to match your long-term goals, as well as short-term needs.

Lack of Research – Cheap design is most likely to be on a tight time frame which is limited to the actual build of your site, meaning no time is being spent on research. Research is a critical component of online success these days. How can it be possible to build a good site without understanding your business and your industry sector? How can it be effective without knowing the best methods of lead generation for your demographic? Again, this can affect the ability to generate business which could be a costly mistake.

Lack of Originality – While this may not be a huge deal to some people, for many it is. Who wants to be like everyone else? In the business world, using cookie-cutter designs that lack originality is not only done on the cheap but it will also affect the perception people have of your business. How does using an unoriginal design set your business apart from your competition? Many times people make a decision about a business solely from their online presence; if that presence is costing you business then that is another costly mistake.

 The Bottom Line

The bottom line is that your website is a vital part of any business and can be a key component of your business plan, method for generating leads and closing sales. While an inexpensive design might save you money initially, our 6 ways a cheap web design can be expensive shows how that upfront savings might cost your business a lot of money in the long run.

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