? 6 types of videos that convert viewers
?? Milan Smets
I Help Founders & Agencies Generate Qualified Leads Through YouTube Strategy | 100M+ Views | 1000+ Leads Generated | COO @Playstack
Not sure where to start when creating video content for your business, especially on YouTube?
To simplify the process, I've curated a list of essential videos that every new business channel should consider creating. These are not just random suggestions but strategic video types designed to boost brand awareness, engage viewers, and ultimately drive sales by becoming a niche authority.
Worth Watching
Part of what I do daily is consume a lot of content and here are some of my favorites:
We created a full YouTube Idea Bank with all the previous outliers.
Essential YouTube Videos Every Business Should Create
Every type of content has its pros and cons, such as how much resources it takes to make or how well it converts.
The way I look at YouTube videos for businesses is that every video is a sales asset and it not only lives on your channel but is used throughout your sales funnel like email, website, FAQ, ...
1. Introduction/Channel Trailer
Example: Key Person of Influence - Daniel Priestley
Think of this as your YouTube elevator pitch. Within a couple of minutes, introduce potential subscribers to your brand and give them a reason to stay. Highlight what your business is about, what value you bring to the table, and what they can expect from your channel.
According to Priestley, a perfect pitch: Oozes credibility, using evidence. Articulates a key problem for your micro-niche, in a way that conveys the reason behind your passion for it. Demonstrates a solution, with proof and insight. Articulates a payoff in some combination of money, time, or quality of life.
This video you only need to make once every 6 months or when it becomes relevant to update. It belongs on your channel for new subscribers and even on your website, a perfect sales asset.
2. Company Story/About Us
Example: Marcus Sheridan - a behind the scenes
People connect with stories. Dive deep into your brand's journey, the challenges you've faced, your mission, and your vision for the future. This video will serve as an anchor, humanizing your brand and fostering trust with viewers.
3. Product or Service Showcase
Example: GoPro - king of product videos
Highlight your main products or services. Instead of a hard sell, focus on the solutions and results they offer. Detail the benefits, features, emotions they unlock and the unique selling points.
This type is great for brand-building and a chance to humanize by providing honest opinions, and real showcases rather than theoretical ones.
4. How-to’s and Tutorials
Example:Pandadoc
Educational content has immense value. Depending on your business niche, create tutorial videos that guide viewers on using your products or services. These videos can reduce customer queries and establish your brand as an industry expert.
领英推荐
In my opinion the bread and butter of every YouTube channel should be 50%+ of what you post.
5. Testimonials and Case Studies
Example:Daniel Fazio
Word of mouth is the best tool to sell. Share stories of happy customers, their experiences, and the results they achieved using your product or service. This provides a lot of social proof, best results will come from before and after content.
Not only share the results but how they got there, even better if you share actionable steps to get to the success story.
6. Collaborations and Interviews
Example: Starter Story - Perfect way to use interviews for your business/product
Expand your reach by collaborating with other niche leaders in your industry. Interviews with experts or thought leaders can get you new insights and bring their followers to your channel.
Check out the full script structure breakdown for Interviews
YouTube is not easy to get started on. Start with these foundational videos and build your content library over time. Remember, it's not just about quantity but quality. Consistent, valuable, and authentic content will resonate with your audience, turning viewers into loyal customers. The data gathered from these first videos will tell you what content to create next.
Whenever something works, either gets you a lot of views or sales, double down on that. Keeping that in mind, provide more value than selling to keep the goodwill of your viewers and followers.
Want to work with me to grow your business?
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Founder @ Postwise. Helped Justin Bieber win on social. Now building AI for LinkedIn (create a week's content in 10 mins)
5 个月Nailed it with the "How-to’s." People come for the info but stay when they see you know your stuff.