The 6 Types of Logos & Which is Right for Your Brand

Learn how to choose the right type of logo for your brand

Your business logo is its centerpiece. It's typically the first piece of branded material anyone encounters, and it's the image that comes to mind when they hear your company's name.

Selecting the correct type of logo is, therefore, an essential first step when creating or refreshing your company's brand identity.

However, choosing the perfect logo for your business is never a simple task, as there's no one-size-fits-all solution. With several different types of logos available, selecting the one that's most effective at representing your brand can be a huge challenge.

So, how exactly do you distinguish between the different types of logos and understand which one is most appropriate for your brand?

This guide will walk you through understanding the different types of logos and which is right for your brand.

The 7 types of logo designs.

When creating a business logo, there are seven main types to consider. You can choose the one that best fits your company name or overall aesthetic, or you can combine both text and imagery to create something truly unique.

1. Pictorial Mark logos

Also known as logo symbols, pictorial marks are graphics-based logos. They feature simple imagery with no text and are shared among brands that have already built-up brand recognition or want to become identifiable by a single symbol. Target and Apple have chosen to employ a design that literally represents their brand name, whereas Major League Baseball's batter silhouette uses a symbol that precisely reflects what they do.

2. Wordmark Logo

Wordmarks are logos that feature two to four letters that typically form an acronym of a business name. As a result, businesses with long names are more likely to choose Wordmark.?

Shortening a business name down into a bite-sized abbreviation can make a company's brand more memorable and easier to talk about. Additionally, Wordmark logos often feature clean, clear, and simple designs, making them suitable for use in a wide range of marketing applications.

3. Abstract marks Logo

An abstract mark is much like a pictorial logo in that it uses a stand-alone icon or graphic as a symbol to represent a brand. However, it features imagery that doesn't represent real-world objects. Instead, an abstract logo mark contains an indistinct symbol exclusive to that company's identity.

Using an abstract logo mark allows a company to compress its brand into a single, easily recognizable, original symbol, with much less risk of confusing it with a competitor's mark.

4. Emblem logos

An emblem logo is a type of logo where a typeface appears within a symbol or icon. Therefore, they are both typographical and pictorial in nature. Emblems are often more traditional in style and are particularly popular among schools, organizations, and government bodies. They are reminiscent of crests, seals, and badges, all of which lend to their timeless design.

5. Mascot logos

A mascot logo uses a character or spokesperson who represents the face of the brand. This might be a fictional character or an iconic person associated with the company, such as its founder.??

To understand the potential value of mascot logos, think about their application in the sporting world. Sports teams adopt mascots, often animals, to embody and signal that their players emulate the strength, power, and grace of those animals.

6. Combination logos

Combination logos include a typographic mark (lettermark or wordmark) as well as a pictorial element (symbol, abstract, or mascot). While combination marks feature both a typographic and pictorial element, brands can use either element alone once they've established a clear brand identity. As a result, a combination mark can ultimately give brands significant versatility in logo usage.

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