6 trends you should watch out for [e-com edition]
Shripal Gandhi ??
Business Coach & Mentor | Helping D2C Brands & MSMEs Scale | Built a Rs 1000 Crore brand in 5 years | Building Diversified Businesses from 20 years | India's Top 50 Inspiring Entrepreneurs by ET | Startup Advisor
Hey there,
Ever wondered what the future holds for e-commerce??
It's changing so fast, and these trends will impact how we shop, work, and do business.?
Let’s dive into some exciting trends that are shaping the future of online shopping.
1. Personalization is King
You know how Netflix recommends movies you'll love? E-commerce is doing the same with personalized shopping experiences.
Personalized experiences can increase sales by 10% or more. People love when the shopping experience feels tailored to them.
2. Augmented Reality (AR)
Trying before buying is now possible online with AR. This tech allows you to see how that new sofa fits in your living room or how those glasses look on your face without leaving your home.
61% of shoppers prefer stores that offer AR. It reduces returns and increases buyer confidence.
3. Voice Commerce
"Alexa, order my favorite coffee." Voice commerce is growing, and more people are using smart speakers to shop.
By 2025, voice commerce is expected to reach $40 billion in the U.S. alone. It's all about convenience. Walmart and Google have partnered to enable voice-based shopping.
4. Sustainability
Shoppers are becoming more eco-conscious. They prefer brands that are transparent about their sustainability practices.
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70% of consumers in the U.S. and Canada think it's important that a brand is sustainable. This trend is not just a fad; it's here to stay. Brands like Patagonia and Allbirds are leading the way with eco-friendly products and practices.
5. Mobile Shopping
Mobile shopping is on the rise. More than half of all e-commerce sales are made on mobile devices.
If your site isn’t mobile-friendly, you’re missing out. Mobile sales are expected to hit $3.56 trillion by the end of 2021. Shopify reports that mobile sales now account for 69% of all sales on their platform.
6. Social Commerce
Social media platforms are becoming shopping destinations. Instagram, Facebook, and TikTok are integrating shopping features directly into their apps.
It makes shopping seamless and taps into the power of social influence. Instagram’s shopping feature allows users to buy products directly from posts.
How These Trends Affect Us
Understanding these trends helps us stay ahead in business. Adopting these technologies and practices can lead to increased sales, improved customer satisfaction, and a stronger brand reputation.
Why is it Important?
In today's fast-paced world, staying updated with the latest e-commerce trends is essential. It not only keeps you competitive but also ensures that you meet the evolving needs of your customers.?
What We Learn as a Business
As a business, it’s crucial to:
- Keeping up with tech trends can give you a competitive edge.
- Personalization and convenience are key.
- The e-commerce landscape is constantly changing. Being flexible is essential for long-term success.
If you found value in this story, reply and let me know.
Co-founder at Demaze || AI Product Builder || $10MN+ Generated by AI & Digital Transformation for Clients || Empowering Startups & Enterprises with AI-driven Custom Softwares
4 个月The evolution of e-commerce is fascinating, looking forward to reading it Shripal Gandhi ??
I help Businesses Achieve Sustainable Growth | Consulting, Exec. Development & Coaching | 45+ Years | CEO @ S4E | Building M.E., AP & Sth Asia | Best-selling Author, Speaker & Awarded Leader
4 个月Exciting trends! Innovations like personalized experiences and augmented reality are truly transforming the e-commerce landscape for both businesses and consumers.