6 top trends in global reading habits: where do you fit in?
Welcome back to the March edition of Froomonthly Recommendations!?
This month we're focusing on the fundamentals of personalization and providing you with all the necessary information to help take your organization to the next level. Be sure to check out the 2022 global reading habits research, in anticipation of the new edition that will be released later this year.
?? To read: What is a Recommender System for Digital Publishers? ??
Recommender systems have been around for a long time, and are integral parts of the user experience in platforms like Netflix and 亚马逊 . But! How does this fit into the news industry??
It's like having a crystal ball, but instead of predicting the future, it predicts what news articles you'll be most interested in.?
However, what actually drives these recommendations? Catch our latest blog post, written by our Ph.D. Researcher Robin Verachtert for your crash course.
?? To listen: How to combat misconceptions of personalization
When it comes to personalization, there is a long list of misconceptions running wild in the industry, and our latest episode with Jodie Hopperton takes them head on. Joining Thomas Steisel , they discuss the ins and outs of personalization and how some of the major players, Schibsted , the 纽约时报 , and TikTok , are tackling it.
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Jodie Hopperton is the Lead, Product Initiative at International News Media Association (INMA) . Originally from the UK and currently based in L.A. she is an advocate of personalization in the news and media industry. In collaboration with INMA, she raises the voice of personalization, publishing content, and speaking with thought leaders across the globe.
Listen here
?? To download: Global Reader Report - Get Caught Up!
At the end of 2022, our customer success, data science, and research teams came together to compile our top 6 takeaways from global reading habits. Working with customers all over the world, we found some incredibly interesting differences and similarities.?
As we are preparing for our 2023 edition, take a minute to catch up on 2022. How do you think these habits will have changed? We want to hear from you!
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See you next month!