6 Top Tips for Email Newsletters

Email newsletters are huge and can majorly increase your sales and following as a business, if they are done right! Keep reading to find out our 6 top tips for email newsletters.

Using email newsletters as part of your marketing toolbelt can be highly effective and valuable, however, they need to have a purpose behind them.??

1)????You need to give people a reason to subscribe! This can be through a targeted offer, a free gift or something exclusive that makes them feel wanted and valued.?Simply asking them to sign up is not enticing enough.?This can be featured throughout your social media channels and on your website landing page.?If you are a product or service-based company for example, you don’t want to offer your best-selling product for free, but you can certainly offer a 10-20% discount.?This is your chance to get creative with something that will draw potential customers in.?

2)????Before starting an email newsletter, it’s important to outline a goal of what you want to achieve from it.?This could be for various reasons such as introducing new products or services, increasing your sales and overall traffic, and even help to grow your social media presence and following.?It is best to stick with one of these goals to concentrate on, because if you try and do too much in one, it will overload the reader and dilute the message you want to get across.?Now, we’re not saying that these won’t all go hand in hand, because often by growing on social media or introducing new products, majority of the time, sales will naturally increase too.?But it is key to do one and do it well.

3)????Subject lines are your best friend when it comes to email marketing.?No one wants to read something that doesn’t grab their attention within the first few seconds, so by writing a catchy, interesting, or even sometimes controversial subject line will help to enhance open rates.?Your subscribers need to think that there is something valuable in what they are going to read.?

4)????Just like the subject line, you need to make sure that the opening line also hooks your readers.?Your opening line needs to still be relevant to what the rest of the email is talking about, but it needs to come in with a bang, get straight to the point and make readers not want to close the app.?

5)????Consistency is key.?We all know how annoying email spam can be, and how emails can very quickly mount up in our inbox until all of a sudden it feels like you’re trying to climb Everest! So, when using email marketing you will need to devise a schedule that allows your subscribers to keep up to date, but without annoying them.?Your subscribers obviously expect to hear from you on a regular basis, but you don’t want to go into overkill and force them to unsubscribe by overdoing it.?Find a schedule that works for you and your readers and stick to it!

6)????Lastly, the closing line is just as important as the subject and opening line.?This is the lasting thing that your subscribers will read, so it needs to be something that urges them to take action.?For example, that could be purchasing your new product, leaving you a review, recommending to a friend, following you on your social media channels or clicking a link in the newsletter.?The closing line needs to be relevant and memorable.??

If you feel that your business would benefit from starting an email newsletter, but you aren’t sure where to begin or simply don’t have the time, then get in touch to see how we can help!?