6 Tips I use to create converting copy
Wanvisa (Maya) G.
Managing Director in MG Social Ops, Miss Universe Mendoza 2024, Ambassador Valor Tres Association
You may have the best product in the world, but if your website doesn't have a persuasive copy, you're not going to make many sales. Your copy should not only be on your product pages but also on your checkout page and thank you page – two places where you can upsell products and services. Here are some tips for creating persuasive copy that will help you make more sales.
1. Benefits over Features
When it comes to eCommerce websites, content is king. Sure, having high-quality product photos and a well-designed website are essential factors in making sales. But without a persuasive copy, you're missing out on a crucial component of the buying process. That's where content marketing comes in. This involves creating engaging content that showcases the benefits and unique features of a product and ultimately convinces a customer to make a purchase. When done effectively, content marketing can dramatically boost sales and improve conversions on your website. So don't skimp on the copy - invest in compelling content that will hook potential customers and drive them to click "add to cart." The ROI will speak for itself.
2. Professional Pictures
When it comes to persuading potential customers, the old adage "show, don't tell" rings true. Instead of simply talking about the benefits your product offers, use professional pictures to demonstrate how it effectively solves their problem visually.?
3. Incorporate Reviews
Additionally, incorporating reviews from satisfied customers can serve as social proof and further illustrate the effectiveness of your product. Finally, be sure to go into detail about every feature and how it enhances the solution your product provides. By following these strategies, you can create a persuasive narrative that will attract and convert more leads.
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4. Details, Details, Details
Your potential customers want to know everything about your product before they make a purchase, so don't hold back on the details. Go into detail about every feature of your product and how it can benefit the customer. The more information you provide, the better equipped potential customers will be to make a buying decision.
5. Why the Checkout and Thank you pages Matter
When it comes to content marketing, your copy shouldn't just be limited to product pages. The checkout and thank you pages are prime opportunities to upsell products and services. These pages tend to have a higher conversion rate, as customers have already expressed interest in buying from your brand. Plus, providing shoppers with personalized content on these pages can make them feel valued and appreciated, improving the overall customer experience. So don't forget to include content on these important pages when crafting your content marketing strategy. And have some fun with it too – a bit of humor or personalization can go a long way in driving more sales.
6. Be pursuasive
Finally, persuasive copy is essential for making sales on an eCommerce website. You can make your copy more persuasive by focusing on the benefits that your product provides, using professional pictures, incorporating reviews, and providing detailed information about every feature of your product. By following these tips, you'll be well on your way to increasing sales and growing your business.
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