6 Tips To Create The Best Event Ticketing Strategy

When it comes to hosting an event, there's no denying that it can be a lot of hard work. From the planning and preparation to the decorations and catering, you will certainly have a lot to think about. But no matter how well you plan and how much effort you put into your event, all of it will be for nothing if you don't have guests to enjoy it with you. This is where the right event ticketing strategy comes into play, as having an effective ticketing plan is crucial for a successful event sell-out and full venue booking, maximising profits while taking consumer behaviour into consideration.

Are you ready to learn how to make sure your event is a hit? Here are some tips and tricks from the FanGo team that will help you to ensure your ticket sales are through the roof!

1. Know Your Target Audience

Before you even start thinking about pricing your tickets, you need to know who you're trying to appeal to. Who is your target audience? Are they young and hip or are they more mature and conservative? Typically, if your target audience is of working age, then the older they are, the more disposable income they’re likely to have. Understanding your target audience is key to setting the right prices for your tickets.

If you price your tickets too high, your ticket sales will be low, and you'll find that your event won't be as well attended as you'd hoped. On the other hand, if you price your tickets too low, you may not make enough money to cover the costs of your event. The key is to find the sweet spot.

2. Offer a Variety of Ticket Types

Another way to make your event more appealing is to offer a variety of ticket types. With bespoke event management software, you can set up different ticket types like general admission, VIP, and even special packages. This gives people the option to choose the level of experience they want at your event and it also gives you the opportunity to make more money.

Some people may be willing to pay more for a VIP experience, while others may prefer a more budget-friendly option. By offering different ticket types, you're able to cater to a wider range of people and increase your ticket sales.

3. Encourage Early Bird Purchasing

One of the best ways to drive up ticket sales is to encourage people to purchase their tickets as early as possible. With the right ticketing software, you can offer early bird discounts to incentivize people to buy their tickets ahead of time. This not only helps you to sell more tickets, but it also helps to spread the word about your event. People are more likely to talk about your event and promote it to their friends and family if they're one of the first ones to purchase a ticket. Always remember the power of tapping into people’s fear of missing out!

4. Don't Be Afraid to Upsell

Selling tickets is great, but why stop there? You can drive up your profits even more by upselling your guests. You can offer gifts, merchandise, drinks, or even food as part of the ticket purchasing process. This will entice your guests to consider purchasing something extra along with their ticket, and it will also help to make your event more memorable. Who wouldn't love to take home a souvenir from an amazing event?

5. Make It Fun and Personal

It's important to remember that events are supposed to be fun! People are attending your event to have a good time and make memories, so don't be afraid to let your personality shine through. Use your ticketing software to add a little bit of humour, or throw in some fun facts about the event.

If people have a humorous and memorable experience when purchasing their tickets it will make them much more likely to return in the future and keep up to date with your upcoming events. The more personal and lighthearted your event feels, even from the outset, the more memorable it will be.

6. Ensure Your Tickets Have A Strong Branding

It’s easy to overlook the design of your event tickets, but they play a crucial role in making a lasting impression on your guests. A well-designed ticket can be the difference between an attendee forgetting about your event or talking about it for weeks to come.

That's why strong branding on your tickets is key to building a recognisable brand for your events. It’s important to make sure that your event and company branding is prominently displayed on the ticket design. This includes incorporating your logo, social media handles, website URL, and using brand colour schemes.

Having a cohesive brand presence on your tickets not only helps with brand recognition, but it also sets the tone for the event and helps guests get excited about what’s to come. If you have previously hosted events, or have future events in the works, consider featuring those brands on your ticket as well. This creates a sense of continuity and can build anticipation for your next event.

Your Journey To A Successful Ticketed Event

In conclusion, hosting a successful event starts with having the right strategy in place for event ticketing. By understanding your target audience, offering a variety of ticket types, encouraging early bird purchasing, upselling your guests, and making it fun and personal, you're sure to see an increase in ticket sales and make your event a hit. But don't stop there! Continuously look for ways to improve your event and your ticketing strategy. You can try new things and see what works best for your audience.

When it comes to event ticketing, it's all about finding what works best for you and your guests, we can tell you from experience that when you put in the effort to make your event unique and personal, your guests will not only enjoy themselves but will also be more likely to attend future events and spread the word about your amazing experiences.

So go ahead and get creative, let your personality shine through, and you'll be well on your way to hosting a successful event! Remember, success isn't just about the number of tickets you sell, it's about making memories that will last a lifetime for both you and your guests.