6 Tips On Being A Better PR Agency Partner

The revolving door swings often in the PR industry, with new VPs or CMOs going in and out, often bringing in their preferred vendor partners or team. It’s not an easy way of business for a PR agency – sometimes no matter how well you’ve done, there’s no changing your fate when someone wants to work with an agency they’ve known throughout their career. However, there are things PR agencies can do to keep their client relationships fresh, and open their eyes to the possibility of a new and even better partner. After all, when your results are undeniably positive, it’s hard for even the most relationship-driven executive to turn away from you. Read on, here, for  my team's five tips on being a better agency partner, to help create a long lasting relationship.