6 Things You Can Do to Write Great Copy for Your Business

Great copy speaks directly to those who matter most to you—the people who need what you have to offer. Here are six things you can do to start you on your way to writing great content that will grab your potential clients’ attention and sell them what you have to offer.

•  Write eye-catching headlines
• Make your content “skimmable”
• Communicate the benefits clearly
•  Write in a natural voice
• Use correct grammar and spelling
• Have a compelling Call to Action

Let’s talk about each one.

Write Eye-Catching Headlines

A great headline grabs your reader’s attention and gives them a reason to start reading. It should answer the questions “Why should I read this?” and “What benefits will I get in return for the time I’m giving you in reading this?” Your headline should directly—or implicitly--answer those questions, which in turn, gives the reader a reason to give you the time of day.

Here are several ways to some great headlines:

·        Get to the point: use a direct headline, such as “Get 50% Off When You Call Us Now.”

·        Give a reason why: use a list of reasons or number of benefits to support headlines, like “Five Things You Need to Know about Writing an Outline.”

·        Use your authority: give your reader a straightforward command to do something by using a headline like “Don’t Miss Out—Call Today.”

Make Your Content Skimmable

Paragraphs should be short and to the point. Too much information can overwhelm your reader. As a result, they may lose interest and stop reading altogether. You can avoid that by using subheads to organize your content logically. Numbered or bullet point lists are also a great way to organize information and convey benefits.

Communicate the Benefits Clearly

Write so your reader understands what they’ll get from your offer and how they’ll benefit if they take advantage of your product or service.

Write in Your Natural Voice

A great way to connect with your customers is to write like you’re talking to them. Be polite and show warmth and sincerity with your words. This can be done by avoiding technical and business jargon. It’s also important to write a minimum of three of the most important benefits in a concise and conversational manner.

Use Correct Grammar and Spelling

Get into the habit of proofreading your copy before posting or sharing. Grammatical and spelling errors can give the impression of a lack of professionalism and quality control. Take advantage of the spell check and grammar tools and/or ask someone you trust to proof your work.

Have a Compelling Call to Action

All your efforts to communicate with potential clients will be for naught if, after having convinced them that they need and want your awesome product or service, if you don’t tell them what to do next. Don’t be shy. You’ve already convinced them that they need your offer and they’re ready to say “YES!” Simply tell them what they need to do. It could be “Subscribe Now” button or a “Call today” line in a post.

There you have it: a crash course on copywriting basics and some great tips and techniques on how to get started on writing and developing refined content. Of course, writing good copy goes further than what can fit in one article.

There are many avenues to pursue if you’d like to take things to the next level. You can continue learning more about copywriting by delving deeper into it with a variety of my courses or you can consider hiring me to help with that aspect of your business.

Regardless of what you decide, it’s always great to have a good working knowledge of the essentials of copywriting. It’s great for your business and don’t be surprised if your customers thank you for it.

Learn more at theysonewriting.com.