6 Things That Make Your Design A Good Design
Does your website design compel you to spend a little more time scrolling up, down, and across the pages just to enjoy the blend of colors, text, videos, images, and the overall touch of aesthetic?
As you may know, you only have one first-time impression, and visitors to your website may already know what a good design should offer. So, you want your design to be the charm that sticks new and returning visitors to your business.
But is a good design just about the first-time impression? Perhaps brands like Apple and Amazon would have an answer to that. Nevertheless, to be recognizable and draw customers to your business, you must invest in good designs.
Whether it is a website, logo, infographics or UI/UX design, there is a wide range of principles guiding the creation of a good design. Learn what goes into a good design as discussed in this article.
Features Of A Good Design
Here is a highlight of 6 things that makes your design a good one
Let us dive into the details.
Innovative?
Creativity and innovation remain the forces driving the future of branding and design. So, you want to keep your design as fresh and innovative as you can; website designs, brand designs, brand logo designs, ad designs and every piece of design representing your brand.
If you want to stay on top of the design competitors you must pay attention to your visibility on the web since the web is a choked and clogged space, where everyone just scrolls past content that does not interest them.?
And how do you stay in the face of the large audience on the internet and get them interested in your brand? Finding your space on the internet by establishing a unique online presence makes the difference.
How do you create a fresh and innovative design for your business?
Understand The Brand
You might be the owner of the brand or solicited to work on a brand design. To create a good design, you have to know and understand what the brand is about and the brand owner.?
For a better understanding of your brand, you need answers to the following questions- what does it talk about? What does it project? What services does it render? Who are the people that you are designing for? What are their needs, motivations, and fears?
Also, understanding the scope of the brand, its idea, mission, and vision, and every detail about it helps you to come up with innovative designs.
Choice Of Brand Design Elements?
Your brand design elements cut across the choice of your fonts, your font size and brand design color. You want to choose a brand color for your design that aligns with the theme of your brand. Knowing color codes, and the psychology of colors can help you to understand which color combines best with the other.
For instance, a food and fashion brand will most likely use bright colors and every business niche has its own range of colors.
Consider also sticking with your choice of font and use fonts that align with your business idea. At first glance, your design should be well balanced with hierarchized and visible typography pleasant to the eye, that communicates well the purpose and the intent of the product/service.
Add New Perspectives?
One way to create an innovative design is to view your brand from a new perspective. You should add a new perspective that your business will naturally flow into. While you can jump onto trends, not every trend adds innovation to your branding strategy.
Once you have understood your brand, selected the suitable design elements that align with your brand you can create a design document detailing all the aspects of your brand and use it for outstanding designs.
Useful
Having a catchy design is not enough. Adding usefulness to the design makes it valuable and worth taking a few more minutes to discover what the design has to offer.
Is it useful? Is it informative? Is it educating? Does it contain new ideas about your brand? Does it fulfill its purpose? Does it project your intentions? Is it clear & simple? What idea can your customers get from the brand??
Stating your thoughts in a simple and aesthetic graphical format, lets your customers feed their eyes to ecstasy. Are the textual elements arranged well? Are they combined in order of hierarchy? Is the information complete? Does it contain only what is necessary?
A design is not just for visual effects. It is content on its own, and every piece of content should be useful.?
Aesthetic
There is no drag on this. Your target audience will appreciate beautiful brand designs and spare a second to see what you are offering despite the hurry to scroll past content; and that’s one way of drawing potential customers to your business.
Of course, the visual effect is the key to a good design. and how to you win the attention of your target audience while educating them and making them want to have more from you?What are the things that go into the design that make it aesthetic??
Have you considered your choice of color? Your color combination – there should be no color imbalance, and the color should be suitable for your niche.?
How about your typography – did you use aesthetic fonts and font sizes to project the order of information? What about the geometrical elements – the shapes; in what way did you combine them??
The pictures you are using also matter– are they communicating the same idea with the other design elements? Are all your design elements complementing one another?
One way in making your design a good one is adding a touch of aesthetic.Here are ways of establishing an aesthetic design.
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How to Establish An Aesthetic Design
Go to your design interface
If it was in writing, I did say this is the prewriting stage. Here, the first idea you have may not be perfect, but it doesn’t make it any less reasonable. When starting your branding or rebranding process, an ideation phase is necessary. In other contexts, it is the creation of your vision board.
Think about your business and what you want customers to think and feel when they learn about you. Then, the next thing is to translate these thoughts and feelings into visual cues that resonate with you and your brand personality.
Search for things that matter to your business – Influential figures or brands you care about, moods or feelings you’d like to evoke with your brand. Check fonts and start looking for examples of how those fonts are being used.
You should also consider your color combination. Use creative color boards and palettes to find the best combination for your brand. Color is an important first touch with your brand or business, and making sure you have a combination that communicates a message is important.
The go-to-your-design interface phase allows your creative juices to flow and opens your mind to ideas around branding you may have never thought of before. This exercise is not to narrow your ideas or decisions, but to make you explore.
Build a persona
In this phase, there is now a long list of ideas, and they should be sorted out. What are the factors to consider when sorting your ideas? Your audience. These are the people you are trying to sell to. They should be the main driver behind choosing your aesthetic.
Furthermore, you consider the people you will be working for. Ask yourself questions about the owner of the brand. What is their goal? What are their vision and mission? What idea do they want to pass? How do they want to be seen?
After an inclusive view of that information, you can begin to link these values to one accurate look, and this will need you to understand the principles of design.
Understand the principles of designs
Every creative, aesthetic, and good design follows the principles of design. The principles of design include contrast, unity, white space, balance, emphasis, movement, pattern, proportion, hierarchy, repetition, rhythm, and variety.
Although each brand has its style, the principles of design work should be followed to create something that is aesthetically pleasing and optimizes the user experience.
There are different branding styles which include:
These styles are just a handful of the graphic design styles that have emerged in the recent 50 years. You can come up with your style or use any of these styles after you have determined who you are selling to, and your intent.
?Are you trying to establish a brand with staying power that appeals to a broad audience? Then consider a classic design aesthetic. Are you trying to market to teenagers or 20-somethings? You may better serve good designs by going with the latest material design trend.
Strike a balance
It is okay to take inspiration from other brands, but make sure your choice does not copy other brands. Strike a balance between your source of inspiration and your creativity or idea.
If your brand design standards are unique enough to identify your company without causing someone to think of another brand in the same space as you, you then have successfully struck a balance
One way of finding that balance between inspiration and imitating can is projecting your personality into your design to create something 100 percent unique.
Make it work everywhere
As digital media becomes more and more dominant, branding has taken on a whole new face. It is no longer your name, and motto placed on your storefront or in a print brochure. Instead, it is a whole range of places where your aesthetic will have to fit, including your website, social media profiles, Online advertisements, and blogs
Furthermore, in making your design work everywhere, you must consider your design elements like color and shapes. If people will be spending a lot of time on your website, you might want to consider colors that are a little easier on the eye.
Classic design problems like white space and edges come even more into place when accounting for social media banner sizes and placements. Think about where your audience will be interacting with your brand online, and how you want them to feel every time they interact.
Get feedback
Branding can be a toll on anyone from the thought of font placements, colors to choose from, and just trying to decide what will be liable for your brand.
It is tied to your brand identity and success, so it can be overwhelming so it is okay for you to seek out advice from others, and ask for people's opinions. One negative review shouldn’t mean you change everything.
It may take weeks, months, or even years to determine the look and feel of your company, but starting from the ground up will help you settle into a design aesthetic and establish the perfect look and feel for your brand.
Pay Attention to the Details
You do not have to use all the elements of designs: color, whitespace, geometrical elements, typography, etc., and all the elements you use should have meaning and purpose for the use of customers. Likewise, pay attention to all the details, information, and ideas that you want to project in your design.
Unobtrusive
It is simply not making your design look blatant, arresting, or aggressive. An inconspicuous design does not dominate the user. It makes it easy for someone to use your product, website, or service. An unobtrusive design helps your product design helps fulfill its purpose. It is both neutral and restrained and leaves room for the user’s self-expression.
Your design should not be too personal. People should be able to understand it, despite it maintaining both the aesthetic and the functional aspects.
Key Component
The key component of a good design includes white space, contrast, composition, and repetition. All these should be paid attention to make your design a good one. They are key aspects that contribute to a successful design.
For instance, the white space or negative space represents the space between the elements of your designed website. It is okay for stakeholders and clients to want to add complex features to their products to accommodate users' needs, but we still have to maintain that clean aspect.