How To Ace Your Personal Branding on Linkedin!

If you have been a silent consumer on Linkedin, let me tell you, creating your powerful brand is much easier than you think.

Let me break it into 6 steps for you!

I hope the simplicity of these steps can nudge you to jump in and start playing the game yourself.

1. A powerful authentic PROFILE.

If they say, content is where branding starts, they have not understood it right.

When you share a piece of content and let’s say the content is amazing and it gets viral, when new people see it, they immediately click on your profile to see who’s that?

If the profile is not impressive, your opportunities there go into a black hole.

Nothing speaks better than an honestly lined up presence.

Go for it without bragging, without hesitating. Simple black & white!?

2. Profile Photo

I never accept connection invite from a profile that doesn’t have a face to the name.

Not having a profile photo may lead people to believe that your profile is dodgy.

It can also give a sense of lack of confidence or trust.?

All you need to do is to pick up your smartphone and click a nice photo- professional, warm, catchy and clear. That’s it!

3. ABOUT Section

No boring technical details please.

Start with a story- that generates enough interest for the visitors on your profile.

Talk about what you do, why you do and what is it that you bring to the table.

The About Section showcases your personality.

Package it well and add credibility to the results shared with your Recommendations section.

4. Share consistent CONTENT that adds value

For ideas on what to share- regularly browse through your feed, take notes from the books you read, the podcasts you hear and the day to day experiences that you go through in personal and professional life.

Whatever topic stirs your thoughts, add your own experience, learning & there you go.

How much personal stuff is too much- you decide! I am sure your instinct will enable you to take the right call.

The only golden rule is that your posts should add value to your audience!

5. Take online connections offline to attract opportunities

Linkedin is a real place- real people, real faces and real designations!

Know that most opportunities get created in real life only when you learn the art of taking online connections offline.

It is not a surprise that I get 95% of my clients, employees & opportunities from this platform.

And my clients consistently get fork-lifted from Linkedin for new jobs, salary raises from 53-180%, for speaking opportunities and other leadership initiatives

Connect with the right people, engage with their posts & add value.

The magic is in giving rather than taking ;-)

6. How to get more LIKES?

DO NOT fall prey to this.

The “like/comments” will lure you but keep away from it. IT’S A TRAP.

If you consistently add value, this will automatically happen.

?And I bet, with consistency, your posts will sooner or later get viral.

My one viral post got me 500+ connection requests, 3 podcast invites, an article in a top magazine and a full calendar (for a month) with prospective clients.

You have to experience it for yourself to know how it feels!

………………………….

Simple tips here, right?

Because complexity is the enemy of execution!

If you would like me to hold your hand as you start your personal branding journey, set up a time in my calendar at:

Playitfull.com/GamePlanCall

I would be more than happy to talk!