6 Steps to Revitalise Your Networking and Referral Strategy for 2025
Alyson Roach
“Passionate Networker | Leading BNI Hampshire & Isle of Wight to Foster Business Growth and Collaboration”
If you have not been getting the results you expected from the time you are spending networking, perhaps now is the time to prepare a new plan.
Here are 6 Steps you can take to revitalise your networking AND referral strategy for 2025
1. Reflect on 2024: ?
?? What worked well? Which connections led to meaningful opportunities? Be honest about what didn’t work, too. Knowing this is step one.
2. Clarify Your Goals: ?
?? In 2025, what do you want from your network? More leads, more visibility, deeper partnerships? A strong strategy starts with clear goals. Define them now.
3. Identify Your Key People: ?
?? Who are the contacts that move the needle? Think quality over quantity. Build around those who are engaged, who share value, and who you can genuinely support in return.
4. Be Intentional: ?
?? Networking isn’t just about showing up*—it's about *following up. Have a plan to reconnect, provide value, and grow each relationship, not just add to your contact list.
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5. Map Out Your Actions: ?
?? Set monthly networking goals—specific, achievable actions like reaching out to X new contacts or reconnecting with Y. Consistency beats intensity every time.
6. Refresh Your Story: ?
?? If your messaging hasn’t evolved since last year, it’s time for an update. Make sure your introduction and value proposition feel relevant and exciting for 2025.
Planning is only as good as the action it leads to. ?
Let’s lay the foundation now so 2025 isn’t just ‘another year’—it’s the year your networking grows into something truly rewarding.
What will you focus on first to strengthen your strategy? ?
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