6 Steps for Logistics Marketing Planning

As another year comes to a close, many B2B companies, including logistics businesses, are focused on planning for the year ahead. For some companies, that means developing a marketing plan or enhancing their plan from the previous year with updated strategies and tactics that increase efficacy.

For logistics companies that are responsible for transporting goods from point A to point B, developing a marketing plan is also a sequential and detailed process. There are many links that make up a dependable and efficient supply chain and many obstacles that can cause that link to severe or break. A strong marketing plan holds together all of the tactics, or links, in a company’s marketing effort to help things run smoothly and guarantee success in the form of qualified leads, higher ROI and more sales.

But what if your planning is out of practice? Or what if no one is steering the ship? Bring your internal marketing team back on track or work with an outsourced marketing agency to improve your logistics marketing plan.

Here are 6 steps that logistics companies should follow to develop a sound marketing plan.

1. Define your service offer

Do you deliver raw materials to factories or finished products to consumers? What modes of transportation do you use? Do you transport goods domestically or globally? What type of technology and tracking services do you provide?

These are all crucial questions to ask when chiseling out a concise definition for your service offer. It’s important to have a clear offer established to avoid overpromising, and subsequently under-delivering, your sellable services to your clients. To define your service offer properly, Brand Strategy, which will cohesively outline your positioning statement and messaging platform.

2. Determine your primary and secondary markets

Are you managing the logistics of physical items, such as food, materials, electronics, equipment or liquids? For new companies, determining your markets will be dictated by your capability and capacity for material handling, production, packaging, inventory, transportation, warehousing and security.

It’s important to establish your primary and secondary market focuses and reassess the market opportunity each year; markets shift over time and so might the demographics that need your logistics services. By reevaluating your primary and secondary markets, you’ll be able to better adjust your marketing budget and goals and in effect, increase your ROI.

Read the rest of the steps here: https://www.sagefrog.com/blog/6-steps-for-logistics-marketing-planning/