6 Steps to Create an Amazing LinkedIn Profile for Sales

You’re making a big mistake if you work in sales and you’re not paying attention to all the details on your LinkedIn profile. 

Your LinkedIn profile should be created with a focus on your prospects and clients.

Turn your LinkedIn profile into a strong sales landing page

Your LinkedIn profile acts as your unique landing page where your prospects and future clients get to know more about the problems you solve and learn more about you. If you’re trustworthy, genuine, knowledgeable, etc.

All the information you put on your LinkedIn profile tells people a lot about you. From your profile photo, cover photo, headline, summary, featured section, all the way to your job experiences. 

If optimized, your LinkedIn profile can become the differentiating factor as to why prospects choose you over competitors. 

How does having a LinkedIn profile lead to sales?

Let’s face it. Selling is all about TRUST! And you want to build that trust early on, since first impressions are important.

Imagine your prospect finding your LinkedIn profile from a post on their newsfeed that is filled with valuable information. They notice you speaking about a topic passionately and how engaged your community is to what you say. 

Then they start seeing your name more frequently on their newsfeed, providing genuine comments and insight to people in your network. They check out your LinkedIn profile and learn more about your expertise, how you help, and your social proof. They begin to trust you a bit more and start seeing you as a go-to expert. 

You reach out to them in an Inmail and they already know who you are and instead of feeling cold, they feel warm. They openly accept your message and respond to you. You talk and build a relationship and they seek your help.

That’s a client won.

Everything on your LinkedIn profile should build trust with your prospects and clients. You need to show that you understand their problems, provide value through free tips or resources, and inspire them with client testimonials.

These should be elements you include throughout your LinkedIn profile. 

6 steps to optimize your LinkedIn profile for sales

To better improve your LinkedIn profile in building trust early with your prospects and clients, start by following the tips below: 

1. LinkedIn profile photo and cover photo

Having a clear, professional photo with a smile and a plain background will do the job most of the time. But if you’d like to stand out more, you can opt for a more bold background instead. 

For your cover photo, you want to utilize the real estate to highlight the problems you solve, who your target audience is, and anything that supports your authority as a go-to expert.

Here are two examples: Sarah Brazier & Marcus Chan

2. A Catchy LinkedIn Headline

Your LinkedIn profile headline should not just be your job title. It’s best to contain keywords that speak to your dream client market, unique selling point, and something fun about you as a person. Learn more about why you need to optimize your LinkedIn headline right now.

My own magic formula is: Unique selling point/What you’re known for | Skills/keywords | Something fun about you

There are 220 character spaces for you to play with:

3. Write a compelling LinkedIn Summary

With 2,000 characters, there is a lot you can cover. Most of the people treat this as a resume intro.

Instead, use this section to address pain points of prospects and explain how you can help. This is the flow/elements that I like to include: 

• Start with a hook - what pain points are you addressing? Why should they care? 
• Build a story on the client's situation and how you can help - address their current situation and challenges. Talk about where they actually want to be then how you can help them.
• Results/testimonial from clients - [Click to continue reading...]