6 Steps To Build A Video Marketing Strategy

As social media platforms began cropping up one by one, an amazing discovery came to light. As it turned out, consumers preferred video content over the plain Jane image and text-based posts.? 72% of consumers say that they’d rather watch a video about a product than read a product description?

Today, video marketing has become a must-have aspect, and neglecting it is no longer an option for brands.

1) Set your video marketing goals.

As in any marketing venture, setting goals is a must.

A strategic approach would be to create videos that intentionally target each step of the marketing funnel.

Suppose your goal is to attract new customers, you’ll need to create an awareness video that educates the audience. If you want to nurture your prospects you’ll want to create a video for the consideration phase where you highlight your product benefits and its unique selling proposition.?

2) Understand your target audience?

If you don't cater the video to a distinct audience, it won’t reach the intended people, and those who do watch will ignore it because of the lack of relatability. In order to create videos that click with your audience, you need to understand what triggers their engagement.?

This is where a customer persona can help.?

3) Content Brainstorming

This next phase of the strategy involves the ideation and outlining of video content. This is where you utilize the customer persona data to inform your content ideas.?

Delve into the challenges that your prospects face and then attempt to solve them through your videos and product eventually.?

4) Shooting and Editing?

Once the ideas are locked in, it's time to bring them to vision.?You could either shoot the video yourself or hire a videographer to create it. Use a strong enough hook that can jar the reader from a state of monotony to wired attention.?

No matter what don’t indulge in clickbait.

5) Distributing

Next, it's time to share the videos and amplify their reach. In order to get the right video exposure, you need to carefully choose the right platforms based on your target audience.?

Pro Tip: Deploy your video marketing strategy starting from your owned media and then expand into earned and paid media channels.

6) Measure and Optimize??

In order to determine if your marketing efforts are paying off, you need to measure and optimize your strategy. Ideally, your metrics for the definition of success should depend on the relevance of the goals that you’ve set in the first place.

If you’re looking to start or improve your video marketing strategy but don’t have the bandwidth to do it all by yourself, then reach out to Growthub.

Start with answering our FREE Q4 kickstarter — The Growthub Roadmap Quiz. It’s a one-of-a-kind quiz that breaks down your current business scenario into a thorough step-by-step marketing roadmap so that you can make Q4 the most profitable quarter of your business.

Comment “quiz” and get started right away!