6 Steps to Build a Successful Rent-a-Car Business

I've been in this business for 30 years and am often asked about the path to a sustainable and successful business model. Having participated in creating three successful rent-a-car brands I decided to write about my experience. Of course, it is hard to find a universal example, but some laws are given that one needs to follow. I will write about the method, not the brand story, using CARWIZ International as an example.?

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Rent-a-car businesses have always been popular, especially for travelers needing a reliable vehicle. However, running a successful rent-a-car requires much more than just having a fleet of cars. With the right approach, building a successful business is possible.?

Carwiz is a perfect example of this. In this article, we'll share some tips on how to make a successful international rent-a-car.

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1. Assemble a Professional Team

This is self-explanatory but worth reminding. There is no such thing as a self-made man; no man is an island. Dedicated people you trust must help you. Their experience is essential, but their dedication is even more critical. I need to stress the weight of this going into the business; there is no recipe for finding people. This first part is magical, but the following points are impossible to achieve without it. I want to thank everyone that walked this path with me, and I am blessed to have them.??

2.?Develop a Strong Brand Identity

One of the keys to building a successful franchise is to develop a strong brand identity that resonates with customers. At Carwiz, we have created a modern, innovative, and customer-centric brand. The color scheme, logo, and branding elements have to be distinctive and consistent in all locations. This consistency creates trust and reliability in customers' minds, which is critical for building a successful franchise. We wanted to stand out, and we wanted everyone to know about team purple.?

3. Focus on Customer Service

Another critical element is focusing on customer service. We understand that customers want more than just a car rental; they want a positive experience from start to finish. This means that every interaction with Carwiz, whether online, on the phone, or in person, should be friendly, helpful, and efficient. By prioritizing customer service, Carwiz has built a loyal customer base that keeps coming back. Remember, your existing customers are your best customers, and you want to retain them before thinking about getting new ones. Creating experiences together is the key.?

4. Choose the Right Locations

Location is everything in the rent-a-car business. You need to choose locations that are easily accessible and visible and have a high demand for rental cars. At Carwiz, we selected prime locations. Focus on airports, train stations, and city centers. Expand your reach by partnering with hotels and other travel-related businesses. This increases and attracts new customers.?

For example, Carwiz has multiple brand partnerships, one of which is with Croatia Airlines . Wherever Croatia Airlines flies, you can use our joint Fly&Drive program to get 15% off car rentals. This benefits both Croatia Airlines and Carwiz customers, so make sure you partner up with a reliable business with a good reputation.

5. Invest in Technology

In today's digital age, technology is essential for any successful business. Carwiz has invested heavily in technology, with an advanced online booking system and other digital tools that make the rental process more convenient and efficient for customers. By embracing technology, Carwiz has positioned itself as a modern and innovative company that is always looking to improve the customer experience. That's just some of it; we have been focusing on getting more customer feedback. By listening to our customers, we make our business relevant. One of our partners are FastReview? . We equip all branches with Fast Review program, which makes feedback instant. Remember, even a bad review is your friend, the worst thing you can do is ignore your customer feedback.?

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6.?Offer Competitive Pricing

Pricing is a crucial factor for customers when choosing a rental car company. Carwiz has established itself as a competitive player in the market by offering affordable rates and transparent pricing. We also provide a range of vehicles to suit different budgets and needs, from economy cars to luxury models. This has attracted many customers from our competitors, from budget-conscious travelers to high-end luxury seekers.

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Building a successful rent-a-car global franchise like Carwiz requires a combination of factors, including a strong brand identity, customer-centric focus, strategic location selection, investment in technology, and competitive pricing. Following these tips and learning from Carwiz's success, you can build a franchise that stands out in a crowded market and attracts loyal customers worldwide.

Of course, this is not easy, but my team and I are willing to help you. You can also run a successful car rental business by becoming a franchisee. Reach out to my team or me to find out more and see why our partners worldwide are successful and why we are the fastest-growing rent-a-car in the world. Use this opportunity to work with us. We have made mistakes in the past, so you don't have to make them now, and our business model guarantees your success.

Email [email protected] or message my team or me directly here on LinkedIn.?