6 Steps of Branding: Create a Memorable Impression
Good branding is critical to the success of any business, small or large. With it, you can make your business more easily recognizable by clients, create an emotional connection, and set yourself apart from competitors.?
By following these 6 steps to branding, you can create a memorable impression on individuals who come in contact with your business. Read on to learn more about each step to achieve a strong brand image for your business.?
1 Find Your Target Audience
70% of consumers?want a brand to offer a personalized experience. To do this, you first need to know your target audience and what they like. It is impossible to build a brand if you do not know who your brand will be geared towards.?
To define your target audience, you can first look at:
After you have addressed these questions, take a look at who already buys your products/services. Figure out basic demographics on them such as where they live and what their interests are.?
Other ways to determine your target audience are:
From here, you can create a target audience persona that addresses the following demographics.?
2 Create A Mission Statement
Mission statements are important because they define the primary objectives of a business. In other words, a mission statement lets people know what you do, how you do it, and why you do it.?
A good mission statement is clear, concise, and aligns with your values as a business. For example, our mission at Morning Ag Clips is to provide farmers and industry leaders with quality local and national agricultural news every day.?
Another important aspect you should consider developing during this step is a vision statement. A vision statement shows where your business intends to be in the future. At Morning Ag Clips, our vision is to be America's number one daily agricultural news source.?
3 Define Your Brand Identity
To create a brand identity, you need to focus on the benefits, values, and qualities that make your business unique. Essentially, it is how you want people to feel when they interact with your business. How you communicate your products/services, what you say, and how you interact with clients and competitors make up your brand identity.?
Here at Morning Ag Clips, we value:
Defining what your business values can help you establish a unique brand identity.?
4 Create Visual Components
Most people's first thought when it comes to the visual component of a brand is the logo. However, there are other visual components you need to consider as well such as:
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For this aspect, you may want to consider hiring a graphic designer who can best represent your brand in a visual format.?
5 Discover Your Brand Voice
If your brand was a person, what would their personality be like when talking to them? That is your brand voice. Finding a voice that resonates with your target audience is key to having a strong, memorable brand.?
For example, you don't want to use a formal, business-like voice to market children's toys. Instead, you should consider having an approachable, fun brand voice.?
You will use your brand voice across all aspects of your business that interacts with clients including social media posts, advertising campaigns, and blog posts.?
6 Combine All Your Branding Elements
Once you have completed the five steps above, it's time to put it all together to create a cohesive branding strategy for your business. Any aspect of your business that is seen by customers must be consistently branded. Use the same colors, logos, and voice across all aspects to build a strong and memorable brand.?
Get More Out Of Your Branding
The more you know about branding, the more you can get out of your branding efforts. Here are a few important branding terms you should familiarize yourself with.?
Brand Awareness
How well consumers can recognize or recall a brand under various conditions is called brand awareness. High levels of brand awareness (as long as it is positive) increase your chances of making conversions. People can't buy your products/services if they do not know about your brand.?
Brand Recognition
Similar to brand awareness, brand recognition is how easily consumers can recognize your brand without seeing the name of your business. Essentially, can they recognize your brand through your logo or slogan?
Brand Trust
How much respect and loyalty do consumers have for your brand? This is brand trust. To build brand trust, you need to deliver on time, have incredible customer service, and provide quality products/services.?
Brand Management
How you manage your brand is brand management. To have good brand management practices, you need to maintain and update a style guide, color palette, and packaging if you offer products. You should also keep a close eye on how your brand is perceived by your target audience so that you can make neccessary changes to keep your brand where you want it.?
Start Branding Your Business
The key to good branding is consistency. Treat your brand like a living thing that needs consistent caring to thrive in today's fast pace world. Being consistent about your branding across all aspects of your business that touch consumers will help you create a memorable impression among consumers.?
Do you need help with maintaining your branding across your communication channels? Reach out to our sister company?Farmhouse Communication?for all your agricultural communication needs. They can help with association management, communication, writing, social media, strategy, and events.?
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