6 Steps to Boost Your Conversion Rates
ESOLS Technologies
Trusted by 100+ brands to deliver tailored digital marketing solutions with 300% ROI and 70% more traffic.
Introduction
When it comes to marketing, the goal is always to increase your conversion rate. But what exactly is a conversion rate? It's the percentage of website visitors who complete an action you want them to take. For example, if you want people to subscribe to your mailing list but only 5% do (a 5% conversion rate), that means 95% did not do so.
Use The Right Metrics
Before you can optimize your conversion rate, you need to know what it is. A conversion rate is the percentage of visits that result in a conversion. You can measure conversions using any number of metrics: page views, time on site and bounce rate are just three common ones.
Conversion optimization is the process of improving conversion rates by testing different variations on your website and measuring how those tests affect your numbers. For example, if you want people who visit your website to make more purchases from you online store, then optimizing for that goal would mean trying out different ways to make their purchasing experience better (e.g., adding a “buy now” button).
But before this process starts, it's important for marketers to know what they're going after as well as which data points matter most when looking at their results so they don't get side-tracked during the testing phase by metrics that don't really matter or aren't actionable enough based on context (like bounce rate).
Identify Your Target Audience
Before you begin to actively market your product or service, take the time to identify your target audience and their needs. What are their problems? What do they want? How can you help them?
If you don't know who your customer is, it will be difficult to create the best strategy for attracting them. There are many ways to find out who your customers are; one way is by using Google Analytics. This tool provides a lot of useful data about website visitors, including demographics such as age and gender as well as more specific information like location and interests (for example: people who come from social media sites).
Optimize Your Cta Button
When you're ready to optimize your CTA button, make sure you're using a clear call to action. Make it easy for users to understand what they will get if they click the button.
Make sure it's easy to find the button. A good rule of thumb is that if someone has trouble finding your CTA, then they won't be able to convert on it!
Make sure the button is visible so people can find and click it easily. If a visitor can't see your CTA because it's too small or blends in with other elements on your page, then they won't be able to convert on it!
Also keep in mind that even if visitors are seeing and clicking your CTAs, but aren't converting as expected then this could mean there's something wrong with either how much value or urgency is behind those offers (or both).
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Drive Traffic To Landing Pages
The pages you send your visitors to are key to boosting your conversion rates. For example, if you have a product catalog and want to get people into the buying mood, then sending them straight to that page would be a bad idea. Instead, send them to a landing page that says something like “Interested in finding out more about our products?” The goal is to convince them that it's worth asking questions or making an inquiry before they commit their hard-earned money.
On the other hand, if you're trying to generate leads for sale purposes (e.g., subscriptions), then sending someone who has been convinced by this type of marketing message directly into the product catalog will likely prove ineffective because they'll feel like they've already filled out all their information just by filling out this form! You want them to feel like there's still something left for them do after filling out this form—in other words: leave open loops where possible rather than closing all doors at once."
Create High-Quality Content
To maximize your conversion rates, you need to create high-quality content that engages users. The best way to do this is by writing content that is:
Focus On Optimizing The User Experience
A/B testing is a process of comparing two versions of a website to see which performs better. It's easy to do, and it can be done with Google Analytics. The idea is simple: you create two different versions of your landing page or ad and then set up an A/B test to determine which version out-performs the other in terms of conversions. For example, if you have one ad copy that says "Free Shipping" and another copy that says "Free 2-Day Shipping," you'll want to know which performs better so that you can focus your efforts on driving more customers through the most effective ads.
A/B testing can help improve almost any aspect of your landing page or ad campaign—from headlines and images to buttons, forms or offers—but the key is knowing what kind of improvements are possible with each type of change before making them in order not waste time (and money) on ineffective changes.
Focus On Improving Your Conversion Rate
A high conversion rate shows that you’re getting the most out of every visitor to your site. It means that people are engaging with you and taking action after visiting, which increases their chances of making a purchase or becoming long-term customers. If you want to grow your business, it pays to take steps toward improving your conversion rates.
In this article, we’ll discuss how best practices and tools can help small businesses increase their conversion rates so they can grow their businesses.
Conclusion
Whether you’re an inbound marketer or an entrepreneur looking to increase conversions, these six steps are a great starting point. As we’ve seen, conversion rate optimization is a multidisciplinary field that requires expertise in analytics, user experience design, copywriting and more. That said, if you follow these tips for increasing your conversion rates—and especially if you do it by focusing on the needs of your target audience—you’ll be well on your way to growing your business.