6 Steps For Advancing Your Business During These Times

Since the coronavirus pandemic has started, I’ve seen many business owners who struggle with adjusting themselves to operating during the crisis. Some managed to produce new products to stay relevant, some learned new virtual tools to promote themselves, and some still haven’t figured how to navigate through the forced new situation.?

Now, with the second wave at hand, we understand that our world is changing and we must adapt, since we won’t go back to the world we’ve known.?

If you’re business owners struggling during these times, here’s a reminder for 6 steps that you can do now to advance yourself during these times:

1. Identify what’s your #1 business’ need: Think, what is the one thing that will make the most impact on your business right now? Don’t forget that it should be applicable, and quickly implementable. For example, a Jewelry maker can collaborate with a fashion community to market their products.?
2. Adjust your products: Try to think how to move your businesses to the virtual world. Even if your entire product cannot be switched to online, think how it can receive a new shape virtually. Maybe you have knowledge that you can deliver in an online course? For some inspiration, check out Melitta, the German filter company that shifted to producing face masks.?
3. Conduct a market research to find additional potential audience: Check out who can be your next customers. What do they need? Where are they located? What can you offer them? Think it through down to the small details. For example, characterizing someone you are already familiar with, can help you better profile the needs of potential clients.
4. Adjust your messages to this point: Be there for your customers, as these are times of uncertainty for all. Be sensitive and attentive , think how you can exclusive yourselves to stand out among the volume of offers out there. By the way, even if you won’t sell right now - your customers will get a long lasting positive impression of you.?
5. Invest in your business infrastructures: Does your website need an improvement? Haven’t been writing blog posts for months? Want to rearrange your business for a long time now? Use the time to improve your infrastructures. It will pay off.?
6. The most important thing - don’t forget to bring a value. It’s true for now, tomorrow and ever.?

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Tzufit Herling is a consultant, journalist and a community specialist.

In the past decade she has been involved with content creation, entrepreneurship, and community building around the globe. She founded Connecteur to leverage her interdisciplinary background to connect people and businesses to ideas, solutions, and other individuals — to generate social impact.

As a life-long learner, Tzufit is constantly spreading ideas and has written for Forbes Israel, Forbes Japan and others. She is the co-founder of MENAco, a professional network for women in the hi-tech field from the MENA region.