6 Social Media Marketing Musts for Real Estate Agents

Online marketing has rapidly become a requirement for business exposure and growth in the post COVID economy.

Therefore, it is imperative for any real estate agent to use social media in marketing their businesses and listings.

And while any realtor can open a Facebook or Instagram account, it's not always as clear how to use social media as a tool to send the right message to the right people at the right time.

Here are six great ways for real estate agents or investors to market on social media.

1. Post photos on Instagram to generate leads:

Instagram is widely considered the perfect social media platform for realtors! There are more than 700 million users on Instagram, who reportedly press the "like" button on images about 4.2 billion times per day!

Since Instagram is very user-friendly and mainly accessed on mobile devices you can understand why it leads to higher levels of engagement — increasing views, strengthening branding, and if targeted well, creating leads.

2. Have a presence on Facebook:

Without a doubt, Facebook is the king of social media. With more than 2 billion users worldwide, it is easy to understand why it is the first thing that comes to mind when one hears "social media."

It's easy enough for anyone to set up an account. But how should a real estate agent share content on Facebook?

I prefer to use the 80/20 rule with my client’s accounts: 80% of posts should be customer-centric while 20% should be about the business. It also helps the cause of agents to post about happenings in and around their communities like local charity events, school-related activities, or even gas prices (especially when they're low). This community-mindedness also helps to position you as a thought leader, rather than just a seller.

3. Make your mark on LinkedIn:

When it comes to professional networking online, LinkedIn is the top platform. It provides a robust marketing and engagement system featuring group discussion boards, private messaging, and blogging.

Agents and investors should use LinkedIn to establish their professional reputation online and gain much-needed exposure to local banks, investors, and business owners (if you're selling commercial too.)

Sharing content including photos of new and exciting projects is one way to do so. A social media-savvy realtor also posts relevant and interesting reports, articles, and whitepapers that can be shared online.

4. Be hands-on in your management of social media accounts:

Once you've opened your business social media account, the next crucial step is to post consistently and strategically.

Don't forget to always respond to authentic comments or messages on your social media channels as quickly as possible. This shows and tells future and current clients that you are an engaged real estate agent who is paying attention to feedback and inquiries.

5. Use more videos and photos:

Sharing images and video clips on your social media platforms can also greatly enhance the engagement level of real estate agents online. The good news is that it is very easy to incorporate photos and videos on social media sites with tutorials readily available.

 6. Measure social media metrics:

Real estate agents should identify and track their social media metrics to gain a better understanding of which strategies are working and which should be replaced or tweaked.

Facebook audience insights will tell you which kind of posts generate interest, and which kind lead to unfollows.

These six tried-and-true ways to market on social media will help real estate agents reach their target markets, position themselves as an expert, and stay top-of-mind with their audience.

Thanks for reading!