6 Smart Ways to Repurpose Blogs

Welcome to "The Gen" - our bi-weekly newsletter that's filled with valuable marketing tips and how-to's. In this edition, we explore how to repurpose blog content as a part of your sales and marketing strategy.

6 Smart Ways to Repurpose Blogs

Repurposing blog content can breathe new life into existing material. A single blog article, for instance, can be transformed into multiple eye-catching social media posts, a compelling marketing email and a captivating LinkedIn article.?

Boost your efforts:

Repurposing saves you time and extends your marketing impact. It’s a clever way to present information to diverse audiences across different platforms.?

Search engine appeal:

Updating previously indexed content impresses search engines, displaying your commitment to fresh, up-to-date, relevant material.?

Top-performing content:

Use Google Analytics, UberSuggest, or Answer The Public to identify top-performing blogs and search terms that will capture the interest of your audience.?

6 top repurposing techniques:

1. Revive and republish: It’s quick and easy to refresh blogs with new insights, visuals, and case studies. Use tools like Canva to add flair and include a call to action to prompt engagement.
2. Serialise on social media: Transform your blogs into multiple social media posts. Consider running a linked content series on Twitter, Instagram, Threads, and TikTok over a few days or more.
3. Email mastery: Condense your blogs into succinct, digestible emails that link back to the original source for in-depth exploration.
4. LinkedIn leverage: Convert blogs into LinkedIn articles or carve up into insightful posts to engage with industry professionals.
5. From text to talks: Use blogs as the foundation to build content for webinars and talks. Consider featuring guest speakers or partner companies to co-host and collaboratively educate your audience.
6. Lights, camera, interaction: Reimagine blogs as engaging videos, enhanced with visuals, captions, and additional insights. Share on YouTube or Vimeo so content is hosted off-site. Feature the video at the top of your blog so visitors can choose their preferred format – watch or read.

Monitor & Engage:

Regularly check YouTube and social channels for comments. Responsive timely interactions help to build meaningful connections. Transforming content saves time and widens reach. So, get creative, reimagine your content, and watch your marketing strategy thrive!

To find out more, read our blog.

Need some help?

Let us assist with your marketing and content strategy.

Give us a call on 01884 255999 or book a discovery call to unlock the potential of repurposing in your business.

Or, why not ask us about our monthly marketing retainers to save you time and ensure your marketing efforts receive the attention they deserve?

About Oxygen

We're a full-service?marketing communications?agency – with an emphasis on client service. We've scored 100% for customer satisfaction for over 8 years.

ISO9001 quality and ISO27001 information security certified for:

Marketing | Graphic Design | Website Development?& Hosting | Copywriting | PR and Media Relations | Video Production?| Print Management

Get in touch

T:?01884 255 999 E:?[email protected]?W:?www.oxygenagency.co.uk