6 Smart Pinterest Marketing Tactics

? Use Both Wide and Narrow Keywords—You now know how important utilizing keywords on Pinterest is. But don’t forget to use both broad and narrow keyword phrases. This will help you reach the most pinners in your target market. Some people search for pins that are very specific, while others only have a general idea of what they are looking for. Playing both angles is the smart way to choose keywords for your marketing on Pinterest.

? Collaborate on Guest Boards—No matter what your niche, brands are always looking for more connections. One great way to do this on Pinterest is to contribute to Guest Boards in your industry. You'll make connections and also grow your following because when you post and provide great content on Guest Boards, pinners on that board will come over to yours to see what other goodies you have.

? Create Guest Boards—Just as collaborating on Guest Boards is a good idea, so is creating your own. Opening up a board to allow others in your niche contribute gives you a wider audience and builds trust and a strong rapport with other niche marketers.

? Tag Influencers—Like on other social media platforms, you can tag influencers in your niche when you repin their content. You'll want to do this strategically, but it's a good way to get noticed by others. Everyone likes to feel appreciated, and by letting influencers know you find their content impressive enough to share with your followers, they are likely to reciprocate.

? Show Product Uses—One of the biggest mistakes marketers on Pinterest make on is pinning images of their products. The much better way to do this is to show how your products can be used. Your images will grab more attention when you show your target audience the multiple ways they too can use your product to make their lives better. To help them imagine themselves using the product, so them its versatility.

? Change Up your Promoted Pins Often—It may feel easier to leave a Promoted Pin as is for as long as it’s working. However, research shows that changing your images, descriptions and even keywords on Promoted Pins is more effective at reaching more pinners in your target market. On that same note, if a Promoted Pin is not getting the attention you’d hoped, make changes to it while it’s still running to discover what it is exactly that pinners aren’t finding interesting.