6 Simple Ways To Boost Your Online Presence And Drive Sales
If you’re a business owner wondering how to cut through the noise and turn those website clicks into tangible sales, you’re in the right place.
By the end of this blog, you’ll understand how in 6 simple ways you can increase your online presence and skyrocket your sales.
Let's begin!
What is Online Presence?
Online presence, in simple words, refers to your digital footprint on the internet. Basically, everything you do online sums up to your online presence.
The three core elements of your strong presence are:
Why is a Strong Online Presence Important?
Without an online presence, your business will remain largely invisible to potential customers, leading to a loss of revenue opportunities.
It can make your business appear less credible or untrustworthy. Most users choose to buy from businesses with reputable online presence over those who don't. That being said, your ‘existence’ online, doesn’t equate to you having an ‘online presence’.?
With an online presence, even your brick-and-mortar businesses with limited operating hours, can be operational 24/7. Customers can browse, shop, and engage with your brand at any time.
This enhances convenience and serves diverse time zones. A well-maintained online presence builds credibility and trust. This helps increase the likelihood of attracting customers genuinely interested in what you’re offering—thus driving sales.
How to Improve the Online Presence of Your Business???
Through digital marketing, social media, and search engine optimization (SEO), you can ensure your business is discoverable by potential customers when they search for related products.
Here are 6 simple ways you can increase your online presence and get more eyeballs to your page.
1. Create an Attractive Website
As they say, first impression is the last impression, so make it worthwhile. That is why a web design is something you can’t compromise on.?
Pick a user-friendly platform to build your website. Options like Shopify, or Squarespace offer unique templates to get you started, like the one shown below. You can always customize them along the way.?
When designing a website, make sure you nail these points:
Next, select a domain name that represents what you do and is easy to remember. After that, add high-quality visuals to make the website more appealing.
To further enhance its appeal, use clear, high-resolution images and videos that showcase your product. This helps customers better understand the products, which eventually leads to more purchases.
2. Start a Blog With Targeted Keywords
Starting a blog will help you connect with your audience and improve visibility on search engines like Google. You can target specific keywords you want your business to be known for, and create detailed blog posts around these keywords.?
To understand your audience better, look for problems they are facing and how your product can help solve them. Identify keywords or phrases that people are searching for (you can use tools like Google Planner or Ubersuggest) and incorporate them into your content.?
Your blogs should be well-researched, informative, and engaging. Add necessary keywords but don’t stuff keywords forcefully.?
For a new website, it is better to opt for long-tail keywords. They are more specific and have less search volume. Plus, they’re easier to rank and attract more targeted traffic. Add your main keywords in your blog title, headings, and throughout the content without overdoing it.?
The goal of your blog is to offer solutions and answers. By targeting keywords related to common problems and questions in your industry, you position yourself as an expert and gain the trust from your potential customers. A win-win for you and your audience.?
3. Build Your Email List
Building an email list will allow you to connect directly with your audience and nurture relationships over time.?
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A simple way to create an email list without overwhelming your audience is to offer valuable incentives.?
You can:
Personalization is key when delivering emails directly into the inbox.
Use subscribers name in the greeting and segment your list to send targeted content based on their preference.?
Email marketing platforms like Mailchimp, or ConvertKit are great to manage your email list and send newsletters. These platforms also offer templates, automation, and analytics to help you succeed.?
Always include a clear and prominent CTA at the end of each newsletter. Whether it’s to read your new blog, shop for a new product, or to share your content—make it easy for the readers to take action.?
Suggested read: This article by HubSpot effectively summarizes the 9 Rules for Creating High-Converting Emails.?
4. Advertise via Social media?
When we talk about advertising on social media, it does not mean you should advertise on every single social media platform there is. You must choose your channels based on your ideal audience.?
Consider these metrics:?
You can also set up your shops on platforms like Facebook and Instagram, tapping into their vast user base.?
Influencer collaboration is yet another smart advertising strategy. Partnering up with the influencers who align with your brand can exponentially expand your reach and credibility. Their endorsement holds the potential to take your business to new heights.?
5. Leverage the Power of Video Marketing
Everyone loves a good story; use video marketing to tell yours.?
Platforms like Instagram, Facebook, and TikTok are hungry for video content. Serve it up! It is also a great way to market your product. But, choose a platform where your target audience resides. Don't spray and pray on every social media platform.?
For example, in this ad by Grammarly, you can see how they highlight a specific problem (i.e., grammatical errors, punctuation, and spelling mistakes while sending job applications), then present their software as the ultimate solution.?
You can use this approach for your videos as well. Just highlight the problem your product is solving and then introduce your product as the antidote.
Video marketing, in this context, adds life to your products, making it more tangible and relatable for potential users.?
Tip: Given the staggering decline in the audience retention rates, aim for an ideal duration of around 15-30 seconds for each video.
6. Use Guest-posting to Attract More Eyes
With guest-posting, you can contribute to popular blogs or websites in your niche. This allows you to present your content in front of a whole new audience.?
More eyeballs on you = more potential customers = more sales opportunities.
Guest posting on reputable sites allows you to borrow their traffic and divert it to your site, adding more credibility to yours. It is also your chance to collect more backlinks which ultimately improve your website SEO.?
One thing more important than the post itself, is the relationship you build by connecting with fellow writers, marketers, and influencers in your niche through guest posting.
Make sure the content of your guest post is free from fluff, broken links, incorrect citing. It should be error free to say the least.?
Conclusion
Your online presence in the 21st century is your digital reputation and a key driver of your success. It’s about showcasing the features and benefits of your products and how they solve the problems for your target audience.?
Utilizing tools like blogs, videos, and guest-posting adds depth to your online persona. So, start laying the foundation of a strong online presence; it’s your ticket to big sales.?
Absolutely, the pursuit of revenue goals requires intentional actions, not just hope! ?? As Aristotle once said - We are what we repeatedly do. Excellence, then, is not an act, but a habit. Your advice on improving digital footprint can set businesses on the path of excellence and toward smashing those revenue targets! ?????? Let's get those sales rolling!
Founder @Vortexify @SalesSchool | B2B Cold Emails | RCM SaaS Marketing | Favikon Top 3 in SaaS Marketing.
11 个月I'm going to save that. . Ameena Nadeem
Consultant Data Scientist | Innovating with AI and Analytics | Skilled in Python, SQL, Power BI, Microsoft Fabric, AWS, Azure, GCP
11 个月You can have the best logo, profile image and banner and still no one will care. You need to provide value to your audience and keep showing it consistently. Then the style, tone, and branding will have a bigger impact.