6 Simple Tips to Ace the Instagram Game for Small Businesses
Indian Women in Dubai
Empowering UAE's Indian Women Entrepreneurs | Community of 60k+ women
If your business still doesn’t have its presence on Instagram, you are living under a rock.
Evolving technology, evolving audience and evolving marketing- Instagram is that social network that houses them all. With seemingly new updates and features being introduced around the clock, business owners bear a great advantage to captivate their target audience.
According to statistics, only 8% of its 2 billion active monthly users comprise teenagers. It’s the adult population that scrolls more reels and posts stories.
Instagram gives us every reason to get productive with its campaigns. On an estimate, 44% of users are drawn towards new brands through their Instagram feeds.
Before making a purchase, any buyer typically makes three checks for any business. The website, the reviews and the Instagram page! In a nutshell, to thrive in the digital competitive space, it’s worth investing time and effort here.
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So, let’s get you started by opening your very own Instagram business account:
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1. Setting Up Your Business Profile
The first impression about your business is the Instagram profile that will serve as your homepage. Your business logo is the most recognizable visual asset and hence needs to be promoted everywhere on your feed and stories.
Then comes the bio- this column serves as the value proposition to your venture. What is your brand, what solutions do you offer, and why choose you over the competition? Simply you have to sum up your business purpose and personality here to get people curious and start digging up.
Don’t forget to add links to your website and the latest content. This becomes a great source to increase the traffic on your portals.
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2. Leverage Content
Plan a content strategy that aligns with your business mission and goals. Your content pillars- the theme of content that you wish to put out should be visually under a particular aesthetic radar. Here, you can play around with your brand colours and create a palette.
Limiting to still posts is a big bummer. Explore with videos, stories and blow life to your digital-verse. Your captions need not be long, but stand out and be relatable at the same time.
Place your hashtags strategically. Also, keep experimenting with newer ones to increase your reach far and wide.
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3. Engagement = Exposure
Share content that encourages people to interact with you. Publish polls, quizzes and yes, direct messaging won’t be considered spam. We promise. Be it negative or positive reviews, personally reaching out to your followers shows that you care about your them.
Instagram is all about being updated with happenings in the world. Follow relevant pages and drop some quality comments. Be curious, share your opinions and ask questions.
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The more you engage and become a part of the community, the more exposure for your business awaits you.
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4. Posting Regularly is Key
Your content strategy must include regular posting, be it every day or a set pattern. It’s a cycle- you post consistently and more users interact and engage. You respond in great numbers and this sets off an algorithm to place your content at the king’s peak of user feed.
Running out of content ideas? Go live! Let the world know what your workplace looks like. Give them a tour. Show what goes behind the scenes in crafting those products and services.
Pick up customer stories and reviews. User-generated content makes the best authentic and credible ground to attract new customers and build a loyal base.
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5. If You Think Analytics are Down, Then They Are!
With changing trends and dynamic user preferences, it’s impossible to stick to one perfect marketing plan. Things go viral and die down in a day. Festive and holiday moods usher in different content consumption.
The best way to deal with the changing seasons of analytics is to monitor them regularly. A tiny suspect of drowning impressions cannot be overlooked. It might harm in the long run.
The solution? Turn those tables. Present a new strategy. Take notes. See what works and revamp what doesn’t. A business that stays relevant survives the bumps of competition to thrive for years.
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6. Shake Hands with Influencers
Influencer trends are huge. Pertaining to the nature of the platform, influencers become a great carrier of your business exposure to the masses. Align your brand purpose with an influencer that hosts your niche target audience and sit back to see wonders.
If you’re a start-up, set out by interacting with local influencers. Engage with them, encourage them and create a relationship. If possible ask for a barter collaboration.
When the iron is hot, strike it and ask if they can review any free samples or maybe give a shout-out.
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To summarize it all, here are your key Instagram duties-
Our community has introduced the largest and most exclusive network for all the women entrepreneurs in UAE- Indian Women Network. The platform aims to create communal business relationships and foster success in women’s professional ventures.
We have always been vocal about supporting and guiding women in all ways possible as a community. Let’s get started with uplifting women and expand our mission to promote all businesses in the real and digital landscapes. Sign up now! Hurry, limited spots only.?
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