6 SIMPLE STEPS TO DEVELOP YOUR USP

1 Define Your Target Audience. Who are your customers? What do they like and dislike? Where are they, online and offline? Know your customers and what keeps them up at night and how your product or service solves their problems provide the background for developing your USP.

2 Know Your Industry. What are the industry trends? Who is your biggest competitor?   What do they do well? What do they do poorly? Where are the gaps in the industry? How does your product or service compare?

3 Describe What Makes Your Product Unique. What does your product or service do better or differently or faster or better than your competitors? Take the time to list the truly unique characteristics of your product or service. Know how you stack up against your competitors, where your industry is going.

4 List The Benefits Of Your Product Or Service. What makes it different and look at how that benefits your customers. This is how you sell; by educating people about the benefits—what your product or service does to help them solve their problems.

5 Offer Proof. People want to feel they can trust you. Offer them some proof. Highlight aspects of your experience solving your customers’ problems. If possible, use customer testimonials in some way. This helps a prospective customer feel they can trust in your solution and encourages them to purchase, or learn more about your company so they can purchase sometime in the future.

 6 Convert The Information To A Few Sentences. Distill the information down into one or two sentences you can practise until it rolls off your tongue. Think in terms of brevity, power and clarity. Run them by several people whose opinions you value. Pay attention to their feedback, but also listen to your instinct. You know your customers, your industry and your company—ask yourself: does this USP get the job done? If the answer is yes, rehearse saying it and fall asleep thinking it. A well-crafted USP will serve as a foundation for future business growth.