6 SECOND VIDEO BUMPER ADS FOR 2019.

2018 saw the consistent and steady rise of the 6 second video bumper ad globally.

In Asia the rise is largely attributed to the rise of platforms like MeiPai where the format is a must, but the global rise of this ultra short video format is less about platforms and more about audiences and quick consumption of content that is appealing and direct.

Video is widely recognised as the most-viewed and engaging form of content marketing, so it makes complete sense that creative video agencies, brands and market leaders in compelling content are finding innovative ways to push the needle even further in devising ideas that instantly captivate audiences who love the snackable video content format.

If you haven't experimented with 6 second video bumper ads just yet... Below are several reasons why the six second ad deserves to make it into your marketing strategy for 2019.

1. Younger Demographics Love Your 6-Second Ad

It’s no secret that both millennials and Gen Z are consumers who want information faster and more immediately than any previous generation.

Forbes says that Gen Z will make up 40% of all consumers by next year (2020).

This audience knows what they are looking for and wants to be able to find it as quickly as possible, so creating content that fills their specific content consumption requirements is a no brainer.

2. Practicality is Key When It Comes To Your Marketing Strategy

One of the many advantages of the six second video ad format is that it is so short that it forces the viewer to be present, in the moment and free of distraction.

Longer video ads viewed in a busy or chaotic environment (like the MTR on a Friday night at 6pm) can be easier for an audience to tune out of, but with this 6 second form of video marketing, the video is well over before that attention is lost.

The six second ad can within its super short timeframe be the ideal way for companies to create unique branded content that convinces this audience of three key things – what the content is about, why they should care about it, and how it will either help or entertain them.

3. The 6-Second Ad Makes Your Brand Relatable And So Much More

As humans, people want brands to be able to understand and relate to their everyday lives (their wants, needs and challenges) as well as any unforseen circumstances that may come up.

If you want some great examples of 6 Second Video Ads that are relatable and so much more...

Here are just some of the best:

4. Your Brand Can Utilise 6 Second Video Marketing To Attract More Buyers

Six second video ads are surprisingly effective for capturing consumers at the top and the bottom of your purchase funnel.

The unskippable six second ad is short enough to be able to immediately capture the eyeballs of those who are searching for a specific product.

A six second video ad can also briefly increase brand awareness, while simultaneously captivating your audience to want to learn more.

STILL NEED MORE HELP?

Reach out to me and the team at?APV ! We’d love to talk to you about how we can help you understand more about how develop, create and distribute effective 6 second ads that connect your story to your audience!

Thomas J Elliott is the Senior Producer/Director for?APV ?an advertising agency specialising in video and animation with offices in Wan Chai Hong Kong.?

He is a winner of numerous international awards for video and animation and the author of five books on visual content.

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