6 Sales Call Mistakes Every Entrepreneur Must Dodge For A Winning Pitch.

There was a client who was struggling to close deals in his sales calls.

He was frustrated and didn't know what he was doing wrong.

He tried everything he knew, but nothing seemed to work.

One day, he decided to seek the help of a marketing consultant, and that's when we met.

During our consultation, I intently listened to his sales pitch and thoroughly analysed his sales process, pinpointing a few critical missteps.

These included a lack of empathy for the customer's needs, insufficient efforts to establish a connection, and an ineffective approach to handling objections.

To help him succeed, I offered practical recommendations on how to refine his sales calls.

I coached him on the art of asking relevant questions to fully understand the customer's pain point, building trust and rapport, and effectively addressing objections.

My client took the advice to heart and applied it to his next sales call.

He was amazed at how much of a difference it made.

He was able to connect with the customer on a deeper level, understand their needs, and address their objections effectively.

He was confident and in control throughout the sales call, and in the end, he closed the deal!

From that day on, the client became a successful sales professional and has been grateful to me for helping him to improve his sales skills.??

Watch this video and feel confident and assured for your upcoming virtual or in-person sales discussion with clients.??

Sales calls are an essential aspect of any business, and entrepreneurs need to master the art of pitching to achieve success.

However, it's easy to make mistakes that can cost you a potential customer or damage your brand reputation.

In today's article, I will discuss the mistakes that every entrepreneur must dodge for a winning pitch.

I release my newsletter here on LinkedIn once every week Friday. Kindly click the subscribe button to receive notifications of future editions of my intriguing newsletter.

Let's walk together towards success:

?? Step 1: Not having a clear plan.

Before you hop on that call with your potential client, you must have a clear mental plan/picture of how the call should go, your goals, how you can build trust, how you pitch to the client and how you can turn that potential client to a returning customer.

Not having a clear objective for the call can result in losing track and discussing irrelevant subjects, which can be frustrating for both you and the customer.

This, in turn, could prompt them to consider other vendors, which I'm sure you wouldn't want to happen. ????

?? Step 2: Focusing on Features, Not Benefits.

It's a typical error for numerous entrepreneurs to concentrate on the features of their product, rather than its benefits.

Although features are important, customers are more interested in the benefits your product can provide, such as time-saving, enhanced efficiency, or cost-saving.

Many salesperson make the same mistake during sales calls.

Being knowledgeable about the product, they tend to demonstrate how the product operates and its cool features, which isn't what the prospects are interested in.

When you focus on features, you're highlighting what your product can do, while benefits are the advantages the customer will receive from using your product.

Always prioritize your customers' needs over your product or service.??

?? Step 3: Not Listening to the Customer.

Psychology teaches you to listen more than you talk, not so that you can feel proud that you’re quiet but to make that client comfortable enough to state their pain points.

Effective communication is a two-way street, and many entrepreneurs make the mistake of not listening to their customers.

Listening is key to understanding your prospect's needs and customizing your pitch to address them.

Take the time to actively listen to your customer's concerns and offer solutions.

Statistically, the ideal talk-to-listen ratio for a successful cold call is 46% talking and 54% listening.

In addition, successful B2B sales professionals who close deals effectively only speak for 43% of the call and allocate the remaining 57% of the time to the prospect to speak.

By practicing active listening, you create space for the prospect to express their thoughts and opinions, which enables you to gain more insight into their needs and preferences throughout the conversation.

As a result, you establish a stronger foundation for building a relationship with the prospect and allow them to guide the discussion.

It's a strategy used to understand the pain point of your clients, making your closing more effectively, and I have made it much easier to comprehend.

This is why the blueprint; From Broke To Rich is one of the most valuable books of 2023.

It not only teaches you the secrets behind client/lead generation but also provides guidance on how to become a skilled sales closer.

Additionally, once you've read the blueprint, you'll receive a complimentary 30-minute sales consultation with me. Don't miss out on this opportunity and get your copy today by clicking here.

?? Step 4: Failing to adhere to a structured approach.

Following a sales discovery call structure is a crucial aspect of becoming a good sales closer.

This structure provides a roadmap for the conversation, enabling the salesperson to identify and address the prospect's needs and pain points, and ultimately move them closer to making a purchase.

One of the key benefits of following a sales discovery call structure is that it helps the salesperson establish credibility with the prospect.

By having a clear understanding of the product or service they are selling and the target audience they are selling to, the salesperson can confidently and expertly guide the conversation.

This can in still confidence in the prospect that they are speaking with someone who is knowledgeable and can help them make an informed decision.

?? Step 5: Not Addressing Objections.

Encountering objections during a sales pitch is inevitable, and neglecting to address them can result in costly mistakes.

To avoid this, take the time to attentively listen to your prospect's concerns and provide effective solutions to address them.

During a sales call, expect objections and equip yourself with a strategy to handle them.

Avoid becoming defensive and arguing with the customer.

Instead, actively listen and ask questions to gain insight into their reservations.

Once you understand their concerns, present a solution that directly addresses their objections.

This approach will enable you to overcome their reservations and progress towards a successful sale.

Common objections may include inquiries regarding the nature of the call, unfamiliarity with your product or service, limited time, affordability, or specific product capabilities and benefits.

?? Step 6: Being aggressive or using high-pressure tactics.

When it comes to sales, it's natural to want to be enthusiastic and persuasive.

However, being too aggressive or hard-selling during a sales call can actually be counterproductive and harm your chances of closing the deal.

Firstly, being aggressive can make potential clients feel uncomfortable and put them on the defensive.

This can lead to resistance and make them less likely to want to work with you in the future.

Additionally, aggressive tactics can come across as pushy or manipulative, which can damage your reputation and make it harder to build trust with prospects.

Using a soft selling approach can help create a comfortable and low-pressure sales environment for the prospect, which in turn can increase the likelihood of a natural buying decision when you eventually pitch your product, thereby preventing the loss of the sale.

In conclusion, following a sales discovery call structure is essential for becoming a good sales closer.

It helps the salesperson establish credibility, focus the conversation on the prospect's needs, build a relationship with the prospect, and identify and address potential objections.

By mastering this structure, a salesperson can increase their chances of successfully closing sales and growing their business.

It's time to excel in your sales calls!

I am rooting for you! ??

Cheers to a fantastic weekend! ??????

Regards.