6 Rules For Marketing Mastery
I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?
Reassessing ROI and your rate of success is a practice that was made for this moment. It’s meant to keep you on track, even in the worst of times.
But of course, when things go haywire in the economy, many of the steady-hand practices that could keep you thriving end up, paradoxically, being first on the chopping block. The excuses for this are many. No time. No need. We’re in damage control mode now. Etc., etc.
Here are six rules for keeping your marketing on track.
Internal Marketing
Always be sure that your entire staff (even part-timers) can articulate your brand story. For this, simple is always better. It’s not necessary to bring every single person through every detail of your branding, but do find an easy and memorable phrase that they can recall offhand.
The more you bring your staff into your brand’s world, the more they will identify with it and evangelize for you. Internal marketing is just another kind of public-facing marketing.
C-Suite Alignment
Always revisit and reassess with your important top-level people to make sure the main ideas are still the same. Maybe you need a reshuffle, maybe it’s time to rethink or restructure. The only way you’ll know when to do that is by occasionally taking a temperature and an assessment of your rate of success and where your VIPs are at mentally and professionally.
Ruthless Consistency
Stay true to your brand strategy and always be ruthlessly consistent in all you do. Also, be open about sharing (good and bad) results, giving credit where it’s due, and accepting responsibility for errors. Above all, you want your brand to be a super steady ship moving on a well-defined path toward an achievable set of goals, and the best way to do that is get on your work boots every day, clock in, and make it happen. Be consistent, be persistent, and don’t let up on the brand story. Not ever.
I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0411 686 071 or email at [email protected].
Thanks!