6 Reasons Your Direct-to-Consumer Brand Needs Shoppable Videos

Do you recall the days when you could go window shopping? Today's videos are the new storefronts, and the entire globe is shopping online. To stay ahead of the competition, brands must rethink their consumer interaction and experience strategies. The GenZ consumer will lead in a fundamental shift in the way people purchase over the next ten years, with a trend toward interactive shopping experiences, mobile-optimized experiences, and the domination of video.

Organic, high-value experiences from value-driven brands that build a feeling of community are in high demand among the new-age consumer. Sponsored content gets in the way of all of this, and companies are starting to experience long-term retention difficulties with the current growth model.

According to a SurveyMonkey analysis on GenZ shopping patterns, 51 percent of GenZ customers get their purchase inspiration directly from brand websites, with social media coming in second.

Because of the higher immersion and knowledge acquisition made possible by video, Youtube is the most preferred platform for product research among GenZ (47 percent) and Millennials (35 percent). According to a Google study, 6 out of 10 subscribers prefer a creator's buying advice to that of a well-known celebrity.

The rise of shoppable videos has revolutionised how people shop online. According to a poll, 41% of viewers added a product to their shopping basket after seeing a shoppable video.

It's especially popular among Gen Z and millennials who seek an online buying experience that's more engaging and dynamic. Brands that do not give value to their consumers' shopping experiences and instead run advertisements to sell products are no longer popular among new-generation customers.

Let's take a look at this new trend of shoppable videos and why it's so important to some of today's biggest firms' digital marketing strategies.

Why Are Today's DTC Brands Struggling?

Many firms have ridden the 'direct-to-consumer' trend in recent years, deciding to cut out all of the traditional intermediaries and approach consumers directly through the Internet's power. With market corrections affecting revenue forecasts and performance, the DTC mania has now started to level out.

The incentives that brands took advantage of, such as extremely low-cost Facebook ads, low-cost shipping, and an ostensibly enormous pool of clients, are no longer available. Instead, brands are contending with inconsistencies in ad measurement, privacy-related changes that influence customer monitoring, more competition, and the high cost of internet advertising.

Have you seen the memes where Netflix asks its users if they're still watching and they all say, "We're always watching"?

Netflix's high-quality entertainment value keeps its subscribers coming back for more. The key to solving DTC's problems is to improve customer experience and create a sticky, fun experience that generates tremendous customer loyalty. Why can't more direct-to-consumer firms achieve the same level of user engagement?

With so much content available to customers, DTC brands find it difficult to stand out. Building a devoted community of customers who trust the brand and return for repeat purchases is difficult.

Given that 89 percent of organisations consider customer experience to be the most important factor in increasing customer loyalty and retention, DTC brands must provide an unforgettable customer experience.

Improving a brand's customer experience has a direct impact on revenue. According to study, boosting the customer experience resulted in an increase in revenue for 84 percent of businesses.

Customers will be encouraged to shop directly on a company's website rather than on marketplaces like Amazon if a brand can curate a fantastic customer experience on their website. This has the potential to change the way you collect and use vital data about your customer experience. You'll be able to gather a lot of first-hand information about how customers engage with your website, which will help you evaluate and improve your marketing strategy.

So, how can direct-to-consumer marketers overcome the challenges of customer engagement and retention?

What Are the Effects of Shoppable Videos on the Business world?

In an ever-changing digital market, brands are embracing the new trend of shoppable videos to fundamentally improve the user experience on their websites.

Consider this statistic: 8 out of 10 customers have purchased an app or software after watching a promotional video.

For new-gen customers, shoppable videos offer tremendous value to the purchasing experience. They can get a close look at the product and learn useful information about it. This promotes increased engagement and knowledge retention in a pleasant and quick video format.?

The return on investment for shoppable videos is enormous, and if your company isn't taking advantage of this worldwide trend, it will be left behind in a brutally competitive market.

Why Should Direct-to-Consumer Brands Try Shoppable Videos?

Do you still have doubts regarding the value that shoppable brands may provide to your company? Here are six main advantages of shoppable videos for direct-to-consumer brands:

1.????Increasing Customer Stickiness: We've all gone down the YouTube video rabbit hole for hours. Shoppable videos provide a captivating consumer experience, increasing the likelihood of customers staying on your website longer. To increase the amount of time people spend on your website, you'll need to provide something similar in terms of entertainment value to your visitors. With interactive shoppable videos, Digitelic has helped companies increase average session lengths by up to 9 minutes!

2.????Brands now have more opportunities to create a dynamic, visually-driven effect on customers thanks to new digital developments. A product showcase using an interactive video will have a greater impact on the customer than a text and image-based marketing campaign. According to a poll conducted in 2022, 94 percent of marketers believe video has aided them in better understanding products or services.

3.????Increasing Add-to-cart?Rates: When a customer visits your website, you want them to do more than just look at your products—you want them to put them in their cart and buy them. When a product video is featured on the product page, the add-to-cart rate rises by 37%. Customers can go through the marketing funnel more quickly with shoppable videos.

4.????Product Discovery: According to a poll, 59 percent of online customers feel customised retail platforms can help them discover more interesting products. Creating a tappable?story-like experience for your brand would allow you to customise the experience for your customers. Customers would find the product discovery process more entertaining and easier to navigate as a result of this.

5.????Customer Decision Making is Affected: Gen Z and millennials despise waiting. When they shop online, they want fast satisfaction. They want to buy anything they like right away if they see it on the internet. Shoppable videos bridge the gap between inspiration and purchase, allowing customers to make more informed decisions faster.

6.????Better Conversion Rates: It should come as no surprise that adding a video to your landing page can increase your conversion rate by as much as 80%. Marketers all over the world have understood the power of video commerce and how it can increase conversion rates on their websites. Cart abandonment can be reduced, first-party data can be collected for more meaningful market research, and consumer engagement may be increased.

Shoppable Videos are the way of the future.

With more than 40% of marketers now using shoppable videos, it's clear that this is a trend that won't go away.

As a DTC brand, we recommend that you leverage the power of this innovative trend in eCommerce to improve your brand's consumer experience

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