6 Reasons You Should Invest In LinkedIn Ghostwriting

Investing in LinkedIn ghostwriting can be a powerful strategy for founders who want to build a strong personal brand, communicate complex ideas, and connect effectively with their professional audience.?

Let’s dive into why you, as a founder, might benefit from this service, how we work with you, and the results we’ve achieved for others.

You are a time-starved founder

As a founder, your days are likely packed with meetings, strategic decisions, and driving your business forward.?

You know the value of maintaining an active LinkedIn presence, but finding the time to consistently create high-quality content is challenging.

For example, if you're leading a fast-growing tech startup, your schedule is likely dominated by product development and investor relations.?

Sharing your journey and insights on LinkedIn could attract potential partners and clients, but writing those posts takes time you don’t have.?

Our ghostwriting services allow you to keep your LinkedIn profile active and engaging without pulling you away from your core responsibilities.?

One R&D founder we worked with earned 12,540 impressions and 200 new connections from her ideal customer profile (ICP) within just three days, eventually signing her first client 30 days later.

You are a B2B founder

LinkedIn is an especially effective platform for connecting with other businesses.?

As a B2B founder, your ability to engage with decision-makers and potential clients on LinkedIn can drive significant business growth.

For instance, if you’re running a cybersecurity firm, you might use LinkedIn to discuss the latest trends in data protection.?

To reach the right audience — such as CIOs and IT directors — you need content that is both technically accurate and accessible.?

Our ghostwriters can craft posts that strike this balance, ensuring your message resonates with the right people.?

We recently helped a B2B founder who sells into IT departments grow their followers by 50% in just 14 days.

You offer complex products or services

If your company deals with complex products or services, explaining them to a LinkedIn audience can be a daunting task.?

Simplifying these concepts without losing their essence is crucial to making your offerings understood and appreciated.

Say you’re a founder of an AI solutions company. Your products might be innovative, but explaining their benefits to a non-technical audience on LinkedIn can be challenging.?

A ghostwriter experienced in technical content can help you translate these complex ideas into engaging posts that make it easier for your audience to grasp and value what you offer.

You are focused on thought leadership

Establishing yourself as a thought leader in your industry is a powerful way to increase your visibility and influence.?

However, turning your complex ideas and industry insights into engaging content that resonates with a broad audience can be difficult.

Imagine you’re a founder in the healthcare technology sector, wanting to influence discussions around digital health.?

While you have valuable insights, articulating these in a way that captures attention on LinkedIn requires a specific skill set. A ghostwriter can help you distill your complex ideas into clear, compelling posts.?

For example, we guided a DevTool CEO to over 200,000 impressions and 1,052 new prospects within 60 days by creating personalized thought leadership content around DevOps.

You struggle with content creation

Not every founder is a natural writer, and you might find it hard to consistently create content that is both engaging and professional.?

Even if you have strong ideas, putting them into words in a way that connects with your audience can be tough.

For example, you might be a brilliant engineer but find writing LinkedIn posts overwhelming. You understand the importance of sharing your knowledge and experiences, but the process of content creation feels daunting.?

A ghostwriter can take your ideas and craft them into polished, professional posts that reflect your voice and expertise.?

We’ve helped a fractional executive boost their LinkedIn post engagement by 35% over three months, along with a 47% increase in lead volume.

You want to scale your personal branding efforts

Building a personal brand is key to growing your influence and business. However, maintaining a consistent and high-quality presence on LinkedIn requires ongoing effort.

Perhaps you’ve already seen the benefits of personal branding on LinkedIn from your own efforts or that of your peers, such as increased followers and engagement, but keeping up with content demands is becoming difficult.?

Our ghostwriting services can help you scale your content production, ensuring you maintain a steady flow of posts that keep your brand visible and relevant.

How we work with you

Our ghostwriting service is tailored to meet the unique needs of founders, especially those with complex products or services. Here’s how we collaborate with you:

1. Understanding your voice: We start by getting to know your voice, style, and the key messages you want to communicate. This involves in-depth discussions and reviewing any content you’ve already created.
2. Tailoring content to your audience: We ensure that every post is customized to reach your specific audience. Whether your target is industry peers, potential clients, or investors, we create content that resonates with them.
3. Managing complex topics: If your product or service is complex, we take the time to fully understand it. This allows us to create posts that simplify these concepts without losing their core message.
4. Maintaining consistency: We work with you to develop a content calendar that keeps your LinkedIn profile active. Consistent posting helps you build and maintain a strong online presence.
5. Feedback and iteration: Our process is collaborative. We regularly review the content with you to ensure it meets your expectations and make adjustments based on your feedback.

Take the next step today

Investing in LinkedIn ghostwriting is a smart move if you want to build a strong online presence without the stress of content creation.

Whether you’re pressed for time, focused on thought leadership, managing complex products, operating in the B2B space, or looking to scale your personal brand, our ghostwriting services can help you achieve your goals.

We work closely with you to ensure your voice is heard, your ideas are shared, and your brand continues to grow on LinkedIn.

Learn more and see if you qualify at columncontent.com/qualify.