6 reasons why your business needs a Social Media Marketing
Have you ever thought why you and your business needs a Social Media Marketing? Well, here are 6 reasons WHY.
#1: You Brand Gets More Recognized & Trusted
Before making any buying decisions, people research. Where? Google and many other sites to see if a company is established there.
What happens next? There are three options what happens:
- If they don’t find anything and immediately, lose trust.
- They find you on your Social Medias, but you aren’t active enough, again they lose Trust.
- They find you on Social Media, they learn more about your business and this increase trust and more brand recognition.
#2: Increase Visibility in Google
As I said before, the first thing that your possible clients do is Google you/your business. By setting up profiles in social media, it allows you to blanket the first page of Google with webpages you control, Facebook page, LinkedIn and Twitter page. The more pages you control in the search results the better because it increases the chances a prospect will click on one of your pages.
#3: Increase Website Sales Conversion Rates
Social media gives your business a personality, which leads you to more brand loyalty and higher sales conversion rates.
Plus, when users follow, like, and share your updates, then that is social proof that other people know, like, and trust your business.
#4: Increase Customer Retention & Referrals
When you use social media, you stay on top of customers mind, so you’ll naturally increase retention, repeat purchases, referrals, and online reviews. Something to add? ;)
#5: Create More Partnerships
When I say that ‘potential costumes’ are googling you, well I can say the same about your potential partners...
Based on this, social media can either help or hurt your chances of forming referral partnerships.
#6: Diversify Your Marketing
Businesses need to use social media marketing as a way to diversify. So if your business is using only two marketing tactics, then you’re unprotected!
What I want to say is that no one tactic is safe.
The only path to long-term success is by diversifying your marketing strategy and including tactics like social media.