6 reasons you should stop writing copies for your business yourself

It's easy to believe that as a business owner, you can do it all. You created and built your company from the ground up, and it's doing well; why shouldn't you also write all of the materials your business needs to interact with customers?

For starters, you're probably not doing it well. It can be difficult to let go of a component of your business that appears to be critical to establishing and maintaining a strong customer base. So, let us show you why hiring a freelance copywriter to craft your written content is a good investment and why you shouldn't waste your time on it.

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Why should you hire a copywriter?

A professional copywriter is, well, professional. Contrary to popular belief, copywriting is not a skill that can be learned and then forgotten. A good copywriter has spent years honing their craft. They understand what type of content is required in specific situations and how to create content that not only conveys your message but also resonates with your audience.

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Think about it. If you have a large plumbing job in your home, will you shrug and attack it yourself, or will you hire a professional who can get better results in less time?

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The Top 6 Reasons You Should Never Write Copy Again

1. You gain time for an extra cup of coffee and all of the other important tasks on your to-do list

Be truthful. How much time do you currently devote to creating content for your company? Hiring a professional writer allows you to reclaim that time to spend with a client or on other tasks.

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Remember that in order to keep a steady stream of prospective clients and customers coming to your digital front door, you must create consistent, engaging content on a regular basis. This type of content can be created in a fraction of the time by a professional writer or freelance copywriter.

2. You won't have to worry about writing over the heads of your customers

You may know your business better than anyone else, but that does not make you the best person to tell the world about it.

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Please bear with me for a moment.

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You are in charge of your company's day-to-day operations. You understand it inside and out. Being an expert in your field, however, does not imply that you are an expert at marketing your services and expertise.

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When a business owner writes content for their company, the content may begin to focus solely on telling the company's story. It is business-related content.

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When a new client visits your website, they require customer-focused content. They require content that speaks to THEM about THEIR requirements. This type of copywriting is much more likely to sell your products and services.

3. Online grammar checkers are not perfect

Don't worry if grammar, spelling, and punctuation aren't your strong suits. The proliferation of lists cataloging these types of errors on professional websites demonstrates that you are not alone.

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However, if your content contains more than a few of these errors, your potential customers, as well as Google, will judge your company unfairly. It makes you appear unprofessional and does not inspire confidence in your audience.

4. Regardless of what you believe, your company isn't very exciting to the general public

Anything can be made to sound exciting by an experienced copywriter. And by anything, I mean anything. Have you ever wondered how house painters, roofers, HVAC repair companies, or soap companies can maintain a steady stream of high-quality content? Quality content, in two words.

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A freelance writer will not only become acquainted with your company and field, but they will also look for ways to engage potential clients with interesting and relevant content that speaks directly to your target market, thereby building your reputation and driving sales.

5. You have no idea what the difference between an email, a blog post, and a social media post is, and you don't care

How many different types of content does your company require to be successful? What about a product description? A blog entry? Content-rich sales funnels? What about social media content? An expert's white paper?

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You might be great at one of these types of content, but how about all of them? Copywriters understand the value of variety and have the copywriting skills to create whatever you require. A strong, well-rounded writer will be able to create everything you require, saving you time and money.

6. You're already sweating over your latest product launch or marketing campaign

When you're getting ready to launch a new product or service, copywriting may be the last thing on your mind. You've spent a lot of time developing and fine-tuning this new offering, and you may have put off marketing it until the last minute.

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Or perhaps you've decided to invest in Facebook ads or a Google AdWords campaign and want valuable content that you know will be effective enough to justify the investment.

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Whatever the case may be, a professional copy is sometimes all that is required. Investing in professional copywriting services can mean the difference between success and failure.

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Final Word

When visitors arrive at your website or social media channels, the words they see must grab their attention and hold it. Capturing their attention once they've arrived at your online property is the first step toward closing a sale or gaining a new customer, and this is where professional copywriting services come in.

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So I have to ask: Does the copy on your website entice potential customers to stay and get to know you better, or does it drive them away? If you answered the latter then you need a copywriter right away.

As a creative and detail-driven writer with more than 6 years of working experience in writing, editing, and proofreading for a variety of niches and communication channels, I feel confident that I could vastly exceed your expectations for copywriting jobs. See how I have demonstrated this on?Upwork?and?Fiverr.

With my proven commitment to delivering quality service, I am well prepared to extend my record of exceptional copywriting service to you. I welcome the opportunity to discuss this position and my qualifications with you further.