6 Reasons Why Instagram is Good For Businesses
If you have a business, a small one, or a big corporation, and one of your business social media is Instagram, you know for sure all the benefits of using it. You are using it to promote your own personal brand, and you know that incorporating Instagram into your marketing strategy is a must!
Well, here are 6 reasons, about the others who do not use it, let them know why Instagram is really important about their business?
#1 — Instagram is centered on storytelling
Storytelling is part of our life. We love stories, actually, we grow up with different stories, dramatic or funny ones. Storytelling is part of the US! As a business, if you want to create an emotional connection with your audience, an interesting story will help you out.
#2 — Visual content is crucial to your marketing strategy
Instagram Is one of the most popular Social Medias Platforms that help all businesses around the world to promote their services and their products, by using great content, photos, and appropriate hashtags.
· 40% of people respond better to visual info than plain text.
· Infographics can improve website traffic by 12%.
· Conversation increase 86% when videos are used on a loading page.
· 80% of what you see is retained.
· 20% of words on a webpage is read by the average user
· Landing pages with videos are 40X more shareable
#3 — By using Instagram marketing you can reach a LOT of people
Millions of users are on Instagram, and by using the right hashtags, your post gets in front of the right people who might be your potential customers. By investing a little bit in Instagram Advertising, your content will reach your target audience and your potential customers.
#4 — It’s the best way to engage with your community
Actually, Instagram has the highest average engagement rate, and even a higher brand engagement rate, of all the main social channels, beating Facebook and Twitter. First, you start following people who are already talking about your brand/your products and like or comment on their photos and videos. Keep in mind that, engaging with your fans is not only about publishing photos and videos of your products — you actually need to connect with them, because all this translates into real sales and loyal customers!
#5 — Through it, you get useful feedback and insights!
As a marketer, you probably monitor everything about your brand and products on Social Media. You might monitor conversations about your brand/products, track your mentions on forums, blogs, Facebook, and Twitter. Even though you might not be present on the Instagram Platform, people who use it will talk about your products and services as they do on other social media platforms. So you better not ignore this kind of feedback. It is important for you to know as much as possible how people react to/about your brand. Instagram is a goldmine of useful insights into your customers, so utilize it!
#6 — It’s great for observing your competitors
Use Instagram to follow your competitor's activity and see how they interact with their community What they post? When? How often? Do they engage with their fans? Do they have an Instagram contest running? Do they advertise on Instagram often? By answering these questions you will find new things to practice in your industry.
A tip is to follow hashtags your competitors use, just to keep an eye on their Instagram activity and stay one step ahead.