6 Reasons Why Dealerships Should Fire Their Marketing Agency And Hire an In-House Marketer

As the automotive industry continues to evolve, dealerships are increasingly recognizing the value of having an in-house marketer on their team. While hiring a marketing agency may seem like a convenient option, there are several reasons why an in-house marketer can be a more effective choice for a dealership.

One of the main benefits of having an in-house marketer is the ability to develop a deep understanding of the dealership's business and customers. An in-house marketer will be on site and have direct access to all of the dealership's operations, which allows them to gain a comprehensive understanding of the dealership's unique needs and goals. This knowledge is essential for developing targeted marketing strategies that are closely aligned with the dealership's objectives.

In contrast, a marketing agency may not have the same level of familiarity with the dealership's specific needs and goals. While an agency can certainly provide valuable insights and expertise, an in-house marketer is more likely to have a deep understanding of the dealership's business and can develop marketing strategies that are more closely tailored to its needs.

Another advantage of having an in-house marketer is the ability to build and maintain strong relationships with customers. A dealership's marketing efforts should be focused not just on attracting new customers, but also on retaining and nurturing existing ones. An in-house marketer can work with the dealership's sales and service teams to develop targeted campaigns and initiatives that keep customers engaged and coming back for more.

In contrast, a marketing agency may not have the same level of interaction with the dealership's customers and may not be able to develop the same level of personal relationships. While an agency can certainly help with customer acquisition, an in-house marketer can play a more integral role in customer retention and loyalty.

In addition to building relationships with customers, an in-house marketer can also help a dealership establish and maintain a strong brand identity. A dealership's brand is a key differentiator in a crowded market, and an in-house marketer can work with the dealership to develop a clear and consistent brand message that resonates with customers.

In contrast, a marketing agency may not have the same level of ownership over the dealership's brand and may not be as closely involved in shaping its identity. While an agency can certainly help with branding efforts, an in-house marketer can play a more central role in defining the dealership's brand.

Another benefit of having an in-house marketer is the ability to have a more agile and responsive marketing strategy. With an in-house marketer, the dealership has the flexibility to quickly respond to changes in the market or shifts in customer demand. This can be especially important in the fast-paced automotive industry, where trends and customer preferences can change quickly.

In contrast, a marketing agency may have a more rigid approach to marketing, with predetermined strategies and timelines that may not allow for as much flexibility. This can be a disadvantage for a dealership that needs to quickly pivot in response to changing market conditions.

An in-house marketer can also help a dealership save money in the long run. While hiring a marketing agency may seem like a cost-effective option upfront, the ongoing fees for agency services can add up over time. An in-house marketer, on the other hand, can provide long-term value for the dealership, helping to reduce marketing costs and maximize the return on investment.

Finally, an in-house marketer can help a dealership measure and analyze the effectiveness of its marketing efforts. With the right tools and strategies, an in-house marketer can help the dealership track the performance of its marketing campaigns and identify areas for improvement. This can be especially valuable for a dealership that is looking to optimize its marketing spend and achieve the best possible results.

In conclusion, there are many compelling reasons why car dealerships should consider having an in-house marketer on their team. With the ability to tailor marketing efforts to the dealership's specific needs and goals, build strong relationships with customers, establish and maintain a strong brand identity, and measure and analyze marketing effectiveness, in-house.