6 Reasons Why Blogging is More Important Than Ever!

The term “Content Marketing” is a hot topic and has been circulating in the digital marketing world for quite some time now. With the increased use of social media platforms being utilised as a primary channel for marketing operations, we can see that there is an abundance of content - but this does not imply that it is all interesting. And, as we all know, interesting content is one of the primary reasons customers follow and connect with brands on social media.

So, the question remains - what is the most interesting form of content? Well, 77% of internet users continue to read blogs regularly. Due to the rapid expansion of social media, many people incorrectly believe that blogging is dead, yet this couldn’t be any further from the truth.?

Let's take a look at 6 reasons why you should start blogging right now if you aren't ready.

Blogging is the foundation for loyalty and trust?

You may be wondering how posting a blog help to build and establish loyalty and trust. Well, it is quite simple - giving your consumers useful advice and information will in turn help you develop authority on the topics you cover. Blogs are an excellent approach to gradually growing your following and demonstrating that you are the best in the biz!

Customers will feel much more confident in purchasing from your brand if you can demonstrate your credibility.

TIP: Try to keep your blog content to a topic in which you are well versed.

Blogging boosts your search ranking?

To be successful with a higher ranking in search engines, you must be providing solutions to your customers' queries. What's the best approach to take? Well, a blog of course! Google solely ranks content based on what it believes is useful and informative to its users. Maintaining an informative blog that can help provide solutions and educate your target audience will help to ensure that your website hits the top rankings.?

TIP: Google loves fresh content - ensure that you are updating your content on a regular and consistent basis.

Blogging helps you grow your email list?

Email lists = conversions. Crazy, I know right? Mailouts serve as a reminder to your customers that you exist. Not everyone requires your product or service right now, but when they do, you will be the name that comes straight to mind. But how can you get more users to sign up for your email list? With a blog!

TIP: make certain that your brand personality shines through your blog content. If your blog entries are interesting, readers will be more inclined to believe your email newsletters will be as well!

Blogging assists with brand awareness

Did you know that not all users' sole purpose of entering a search query into Google is solely to search for brands and businesses? You should strive to create blog entries that are solving your client's problems and providing them with feasible solutions. This is an excellent approach to extending your site traffic beyond those you are already accustomed to your brand - while still targeting users within your target audience.?

TIP: share your blog posts across your social media platforms - you never know who might be interested in your material.

Blogging allows you to gain a deeper understanding of your customers.

If done properly, blogging can invite readers to provide reviews, feedback, and their unique viewpoint on the topic at hand. This allows you to identify areas of development or gain a deeper understanding of what your users want to see more of. Even if your customers don’t leave any comments or insights on your blog, your viewer demographics can provide some rich and useful information.

TIP: At the end of your blog, pose a question that prompts your reader to consider their response.

Blogging can help you generate leads well into the future

As previously mentioned, I am sure we have all questioned the effectiveness of blogging. Let me tell you something - one of the main advantages that blogging has over social media is that it is searchable on Google. Social media posts rapidly become obsolete within the algorithm of platforms. A well-written blog, on the other hand, can stay within the top rankings of Google for years to come.

TIP: Take your time when developing your content - slow and steady always wins the race.

Blogging has transformed into a blooming butterfly over the years in terms of optimisation tactics and best practices for engaging readers. According to Google Trends, content marketing and blogging overlap at some points within the digital marketing strategy. This has triggered a shift in creating content as a whole.

Want to start posting killer blogs, but have no idea where to start? Make contact with one of Melbourne’s leading digital marketing agencies. Team Elephant will assist you in becoming a thought leader and creating content that will be ever-lasting.