6 Reasons to Stop Outsourcing Your Attribution

CMOs have long viewed attribution as an anchoring component for devising a good market strategy. Today, developing an attribution model is an outsourced activity. Consultants and agencies are the go-to option for most brands. Outsourcing the solution established an industry that takes months to produce results, requires specialized data, and has high costs for one-time deliverables. The emergence of software applications that allow brands to bring the attribution capability in-house makes the outsourcing model a bad decision. Here are 6 reasons why:

https://concentricmarket.com/blog/6-reasons-stop-outsourcing-attribution/