6 Reasons to Choose White Label Ad Exchange Solution

In the rapidly evolving ad tech landscape, white-label ad exchange solutions can be very helpful and efficient for achieving your business goals. Explore in detail why choosing white-labeling of an ad exchange is a great future-proofing choice to ensure high payback, ROI, competitiveness, and sustainability in programmatic over time.

Eliminating the disadvantages of outsourcing and in-house development models, the white-label approach enables businesses to enter the AdTech industry within a very short time. Instead of building an ad exchange from scratch, you purchase a ready-made solution, modify and rebrand it, and then use it under your own brand name.

However, the acceleration of the processes is only the icing on the cake — there are many more benefits you should be aware of. Let’s summarize and explore them.

Get to the Market Rapidly

One of the main advantages of preferring the white-label model over building an ad exchange solution from scratch, even if you decide to outsource the process, is that it can get you to the market in a short period of time. Developing the solution involves an entire set of activities: identifying and implementing the essential features, designing and testing the platform, etc. And since an ad exchange is a rather complex solution on its own, developing it from the ground up will take a lot of time.?

In turn, a white-label ad exchange is a platform that has already been developed and tested. You need only to rebrand and customize it, and the creators of white-label platforms usually assist with completing these steps. As a result, you can get to the market and start earning on media trading after, for instance, one or two weeks, while building your white label ad exchange from scratch may require half a year or more.?

Reduce Expenses and Drive ROI

One more key benefit is reduced expenses. Creating an ad exchange on your own requires significant investments, especially if your team does not have relevant skills and you need to hire more experienced professionals. Besides, building a new product is always risky, even if you plan everything carefully, so achieving ROI can be challenging.?

Getting a white-label ad exchange and customizing it is a much more cost-effective approach. Firstly, modifying a ready-made solution is simply cheaper since it takes much less time than developing the same platform from scratch. Secondly, third-party providers tend to offer flexible pricing, for instance, depending on the required customization. Thirdly, white-label solutions allow for driving ROI within a rather short time. When choosing a provider, make sure to go through their case studies to discover how fast this process can be.?

Scale Seamlessly

Most white-label solutions can be upscaled with ease so you can grow your business steadily and reliably. For instance, a vendor may offer different plans in terms of QPS and endpoint limits. Starting with the most basic plan will help you test the solution and understand how it works. Then, after you achieve an increasing demand from partners, you can scale your platform without significant effort. With a solution developed from scratch, this process is often more challenging.?

In general, a white-label model is all about multifaceted flexibility and easy customization. Expanding your business to a different market is also simplified. Doing so with a white-label solution requires less time and investment, while the provider can also help you understand local regulations and laws to ensure the legitimacy of your business.

Minimize Potential Risks

Any launched software solution may throw glitches and errors even after thorough tests. In the case of in-house development, all the responsibility falls on your team, and bringing the system back to life takes time.?

However, a white-label ad exchange has not only undergone rigorous testing. Additionally, other businesses have tried such a solution and have reported any problems that could arise. The risks are minimized, so you get a fully functional and well-adjusted platform. Besides, even if something still goes wrong, you and your team will not have to deal with the issue on your own. The vendor’s developers will solve the problem for you and will do this promptly, thanks to their experience.?

Keep Everything Under Control

Even though white labeling implies buying a solution developed by a third-party provider, you are still in control of what your product will look like and how it will function. Apart from redesigning the platform to match your brand colors, you can request the provider’s team to update the product with additional features that you need but that are currently missing.?

This way, there is no need for you to worry that your white-label ad exchange will look like it was built by a different company. You only need to have clear requirements and discuss everything with the selected provider.?

Focus on Your Business

Any software solution needs regular updates to stay effective and competitive. For instance, in the case of an ad exchange, new scanners can be integrated to ensure a safe environment for both supply and demand partners, profit optimization features can be added, and so on. In case you build an ad exchange on your own, all these tasks will be your team’s responsibility.?

However, if you go white-label, updates and maintenance will be performed by the solution provider so that you will be able to focus on your core business tasks: finding new partners, driving higher profit, etc. Before choosing a provider, make sure that they regularly update their platform — this will enable you to keep up with the market and even surpass it.??

To Sum Up

Going for a white-label ad exchange implies entering the market with minimum investments and within an extremely short time, minimized risks, scalability, flexibility, and an opportunity to focus on your main business tasks while still keeping the customization process under control. Besides, a reputable vendor will always provide you with recommendations on how to optimize your platform’s performance and help you reach new heights.?

In comparison to in-house development, a white-label model allows you to start earning on media trading and achieve ROI promptly (sometimes even during the first day). Therefore, even if you have enough resources and time to build an ad exchange from scratch, consider preferring a white-label product instead.?

Does this sound inspiring and you are ready to dive into the white-label programmatic solutions? It is a wise step. With SmartHub as your trusted partner, you can enter the AdTech industry within a week.

If you`re eager to try out your successful path in programmatic advertising, SmartHub will be your trusted partner in the deployment and management of your white-label ad exchange from scratch.