6 Reasons Blogging Is A Game Changer For Your Business

You’ve built a smartly designed, aesthetically pleasing, and user-friendly website. But it won’t do you good if it doesn’t get traffic. You need to ensure that you’re staying ahead of Google’s search algorithms and that your website features high in search results and attracts visitors. One way to do that is to write regular blogs on your website.

Writing blog posts that contain relevant keywords can help improve your search engine rankings through SEO. Moreover, a well-researched blog can be a valuable information source for your target audience. It is a subtle yet effective way to put out branded content that can transform a visitor to the website into a loyal customer who returns for repeat business.

While most people worry that blog writing is difficult, tiring, and time-consuming, it’s anything but! With a few tips on how to do it right, almost anyone can write an impactful, informative, and entertaining blog post.

1. You don’t have to spend too much money

If you’re on a budget and you have to choose between designing a billboard and getting a blog written, choose the latter. In-house blog writing or outsourcing to professional bloggers is a much cheaper and more effective strategy. A well-written blog post has the potential to go viral and reach a mass audience in a more intimate way and with greater impact.

Better still, once you post a blog on the internet, the post stays online forever. You can continue to reap its benefits long after, giving you an incomparable return on investment.

2. Helps establish your authority in the industry

Quality content creation is not about regurgitating what has already been said! An informative and well-researched blog can set you and your business up as an industry expert. More potential customers will come to you for answers if you dominate the information stream.

3. Creates intimacy with customers

Blogs are a great way to develop intellectual familiarity, comradery, and intimacy with like-minded people who share your business’s interests. Blogs can humanise your organisation and give it its face and depth. Once the customer is emotionally invested in your business, they are more likely to become loyal to it. This is why investing in a professional blog writing service is crucial because marketing copywriters know how to emotionally appeal to audiences.

4. Boosts your online rankings

No matter what business you’re running, if you want to appear on the first page of Google search results, you need to up your blogging game. You have to understand the inner workings of search engine algorithms and the power of preferred keywords, so that your business gets first-page rankings. And blogs, in the hand of professional writers, are one of the best ways to drive organic SEO.

Marketing copywriters are skilled in inserting well-placed relevant keywords without making them obvious. They can help raise your ranking in Google’s search results through easy conversational writing that appeals to audiences and has them returning for more.

5. Enhances customer experience

People visiting the blog are looking for answers to a problem. However, good blogging offers a solution or makes a sales pitch without becoming obvious. It’s the reason branded content is more palatable when done subtly. Well-written blog posts provide audiences with answers, elevate the credibility of your business, and encourage visitors to your website to explore your products/services.

6. Generates inbound links

Have you ever wondered why some news websites rank so well on Google, even though they don’t experiment with keywords? It’s because these websites have high domain authority.

To boost your domain authority, publish informative and well-researched content cited by other websites and blogs with a backlink to your website. The more backlinks you get, the higher your domain authority and rankings on all search engines.

It may seem overwhelming to publish such content regularly, so it might be worth investing in a professional blog writing service. It can do the heavy lifting and undertake the research required to create authoritative content.

If you’re looking for a team to create educative and value-driven blog posts for your business, get in touch with our marketing copywriters today!