6 Reasons AR Marketing Is Right For Your Brand!
Augmented reality (AR) is everywhere, bringing the best of the real and digital worlds together in an awesome smash. We can see augmented reality all over social media, in navigation systems, spread across football fields on TV, maps and directions in stores, and even in military helmets allowing wearers to view important data and used by surgeons as preparation for surgery!?
5 IMPORTANT Augmented Reality (AR) Statistics!!!
Still questioning if AR is right for your brand? Not only are we about to tell you exactly WHY augmented reality is the perfect choice, BUT we also have some EXTREMELY IMPORTANT AR stats from Eclipse Group for you!!?
With AR adoption rates absolutely skyrocketing, these stats are bound to grow also!
The Major Benefits of Augmented Reality Marketing
At first glance, AR marketing may seem complex. In reality, all it requires is a little creativity, a new way to look at old ideas, and a little bit of insight into how consumers interact with brands online. AR marketing can be a powerful way for brands to communicate with their customers; it can give your brand the edge, increase awareness, improve customer loyalty, give your brand a unique customer experience… and, quite notably, have a positive effect on your bottom line!?
Let’s have a look at these 6 benefits of AR marketing and exactly why you and your brand should leverage this awesome technology to boost your brand LIGHT YEARS AHEAD.?
1. AR Marketing - The Epitome Of 'Try Before You Buy'
When you buy something new, you want to make sure you like it before taking the plunge to purchase it. How can you do that? Try before you buy! With AR, you can explore how products and services look, feel and work before you part with your hard-earned cash.
2. AR Branding Materials - Bring Your Brand TO LIFE
Augmented reality can bring ANY real-world object into the AR play zone. By having AR packaging, clothing, advertising, or any other branding materials that use augmented reality, you are increasing the engagement possibilities for your consumers with your products.?
3. Enhance Your User’s Experience with AR
AR marketing allows retailers and brands to safely engage with consumers at their convenience since AR technology does not require consumers to be in a specific location to see their products. This allows brands to personalise their marketing, targeting specific demographics and delivering a greater level of customer service specifically to their needs.
Augmented reality can also really help communication and collaboration efforts, with augmented content and annotations appearing directly in the user’s field of view while they interact with a video call, for example.
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4. Use AR Tactics to Generate Brand Buzz
AR marketing is a hot topic, with several big brands using the tactic for indirect sales and marketing campaigns.?Many brands have seen the unique benefits of AR for their brands, especially the big one - augmented reality used right is a surefire way to send your brand viral!
Pokemon Go has been a major player in the AR game since its inception all the way back in 2016! I've already seen several businesses popping up that are doing fun stuff with The Pokemon Company's franchise, not to mention all the amazing stuff that Niantic themselves are doing officially with the game.?It's pretty clear that the AR function in the Pokemon Go game increases the user's engagement and enjoyment immensely, but Niantic have also taken the augmented reality to their marketing, to truly seal the deal as the AR masters.
(Quick disclaimer: I have no affiliation with Pokemon Go. I think it's pretty cool.)
5. AR Provides Immersive, Interactive Experiences with a Personal Touch
There are many reasons why augmented reality is becoming more popular for all First of all, it is a unique promotional tool that allows marketers to personalise the content they create while giving the consumer a more holistic experience. Secondly, it offers consumers the opportunity to interact with their content so that their imagination can run wild.?
6. Augmented Reality Aids Customers In Their Buying Decisions
AR now allows users to experience products completely digitally, and yet incorporate their physical surroundings into the scene, completely proportionally. This amazing try-before-you-buy capability helps users make the correct choice when planning a buy, saving time, effort and money. This valued user experience can be better understood with a space planning and design showcase.
So…why should you use AR marketing?
The world is becoming more aware of the benefits of augmented reality and the power it holds to excite and engage consumers. Augmented reality marketing is more than useful for the gaming and entertainment industries, for obvious reasons, but it also brings so much opportunity to all industries. It presents real, tangible solutions to help drive sales and create marketing innovations.
AR marketing allows businesses to create more personalised and immersive campaigns. It helps companies use the most advanced technologies to develop new exciting user experiences.
With the adoption of smartphones and tablets, AR has become the next biggest thing in marketing. But not all companies are tapping the power that AR technology offers. Some corporations ignore the possibilities and fail to harness this powerful tool.
AR is a natural progression that will continue to blur the boundaries between the real and virtual worlds. As more brands embrace this technology, companies will see success in their marketing campaigns.?
The Future is NOW!
AR technology is the next evolution in digital marketing, the next step in developing the Internet, moving towards the Metaverse and Web 3.0, plus whatever comes next.
If you want to see the true potential of AR marketing and design your campaign to become a success, book a call with Augmented Hype now!