6 Post-Sale Strategies to Grow Your Business AFTER Black Friday is Over

By Jennie Lyon | November 13, 2024 | 0

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies?

Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Let’s get into it.?

Personalized Thank You

A simple thank-you email can set the foundation for a positive post-sale relationship. Within a day or two of a purchase, send a personalized email expressing genuine gratitude for their business.?

Customize it with their name and order details to show you’re writing this for them.?

This sounds like a total pain and potentially a waste of time. We all know you can automate thank-you emails. Why would I go through all this trouble during one of the busiest times of the year??

1. You’re likely not the only place they purchased from, which means your automated Thank You isn’t the only one they’re receiving. If you want to stand out from other companies, taking the extra personalization time can go a long way!?

1. By waiting a day or two for your genuine email, you can avoid having it appear in the inbox simultaneously with all the other promotional emails.?

1. It gives you an opportunity for genuine human connection. You can use this thank you email to reinforce your brand’s story or values, sharing what makes your business unique. They will feel connected and feel their purchase has a purpose and is not just another number in someone else’s bank account.?

Pro Tip: When you’re writing this email, keep it simple. You can utilize a template for the messaging but don’t use a template for the graphics. You want this email to look like it’s coming directly from the company’s CEO, not an automatic email. Keep it visually simple and professional for maximum impact.?

I know this might not work out for everyone, but it can be a powerful post-sale strategy if you can do it.?

FREE RESOURCE: How to Use Our Digital Marketing Team to Grow Your Business

Incentives to Return

During your holiday sales, many of your customers may be first-time buyers, meaning that, hopefully, you have several other offers in your funnel that you can continue to nurture them toward.?

One of the easiest ways to do this is with a “New Customer Thank You” incentive, such as a discount code they can use on their next purchase.?

Extending a friendly invitation and incentive for a follow-up purchase can drive traffic back to your business during a typically slower time after the holiday sales die down.

Pro Tip: Maximize this strategy with a return offer based on their original purchase. For example, if they purchased a winter coat, give them discounts on other winter accessories that complement their first purchase.?

Post-Holiday Retargeting Ads Campaign

Retargeting is a powerful tool to bring past customers back to your website. After the holidays, set up a social media ads retargeting campaign specifically targeting holiday shoppers who have made recent purchases. Instead of the usual “discount” approach, tailor the message to something they might not have seen the first time—like new arrivals, bundled offers, or loyalty points.

Needing help with social media ads? Click here to see how we can help.?

Pro Tip: Personalize the retargeting ads as much as possible. Showing them products related to their original purchase or items within the same category can help rekindle their interest in your brand.

Create a Community, Not Customers

A loyalty or rewards program is an excellent way to incentivize customers to return during the holiday season and throughout the year. After a customer makes a holiday purchase, invite them to join your loyalty program and highlight the benefits they’ll receive, such as exclusive offers, early access to sales, or points for each purchase they can redeem for money off a future purchase.

Customers who feel rewarded for their loyalty are likelier to continue shopping with you rather than seek discounts elsewhere. Think of businesses like Chick-fil-A, Sam’s Club, and Kohl’s that utilize these loyalty systems to make you want to return and buy more. To keep them engaged, make it easy to join and communicate their point balance or rewards after each purchase.

Pro Tip: If your program is in place before the sale, consider offering bonus points for holiday purchases as an additional incentive to encourage sign-ups. This tactic can help you build a foundation for ongoing customer engagement.

Stay Connected

Following up with holiday customers via email is necessary, but you’ll want to be strategic. Rather than sending a generic email blast, we always suggest our clients create segments within their email list specifically based on their purchase history and/or interests.?

From those specific details, create targeted email campaigns highlighting products they might love, educational content related to their purchase, or early access to new collections.

For example, if a customer buys a gift item during the holidays, send them a “Top Picks for the New Year” email that showcases products within the same category. This can help keep your brand in mind while catering to their preferences.

Pro Tip: Spread out post-sale emails so they don’t feel bombarded. Focus on quality, relevant content that reinforces the value of your brand and keeps customers interested in your products. Email marketing is a marathon, not a race.?

FREE RESOURCE: Goal Check-In Workbook

Gather Feedback and Learn From It

A post-sale survey helps you improve your customer experience and shows shoppers that their opinions matter to you. Send a quick, well-designed survey a week or two after the purchase (it can easily be made in Google Forms or SurveyMonkey for free), asking for feedback on the buying process, product satisfaction, and overall experience.

You can offer a small incentive, such as a discount or entry into a raffle, for those who complete the survey. This gathers valuable information, subtly reminds customers about your brand, and creates another touchpoint for engagement.

Pro Tip: Keep the survey brief and focus on questions that will give you actionable insights. Use the feedback to fine-tune your post-sale strategies and create even better experiences for future customers.

Need Help With Holiday Sale Planning?

Turning holiday shoppers into loyal, repeat customers is about making them feel valued and supported after the sale. By implementing these post-sale strategies, you can build stronger relationships with your holiday customers and encourage them to become year-round fans of your brand.

A well-executed post-sale strategy can extend the benefits of the holiday season and boost your business long after the holiday rush ends. And if you’re ready to take these tactics to the next level, my digital marketing agency does have room for a couple more holiday sales clients specifically.?

You can schedule your FREE consultation with me to discuss how we can work together to make not only your holiday sales but also the time after the most profitable time for your business.?

Links for This Episode:

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