6 Popular Web Technologies To Look Forward To In 2023

Ever since the World Wide Web went live in the last decade of the 20th century, it has seen improvement in a speed not seen in other industries. Businesses are vying with each other online to gain the audience’s attention, which is notoriously becoming shorter and shorter. So, web technologies are also emerging that can generate the visitors' interest from the moment they click on a link and have enough jazz so that they stay once they have visited the page. The emergence of smartphones in the last few years has fundamentally changed how we search for things online, and companies have risen up to this challenge.

2022 saw rapid growth for businesses online as technologies emerged that kept the experience of the users at the forefront before anything else. The pandemic years also pushed businesses to invest heavily in their digital presence giving a boost to these emerging technologies. 2023 will see a further rise in these technologies as well as trends that are just in the nascent stages now. Here are some of the popular web technologies that are going to rule 2023.

Artificial Intelligence-Powered Chatbots For Most Ecommerce Sites

eCommerce sites saw unprecedented growth partly due to the pandemic years. Talking to potential clients is a big factor for any eCommerce and so 2023 will see a rapid rise of Artificial intelligence-driven chatbots. Advanced AIs are self-learning, which means they can use information gleaned from one scenario in others. Big tech companies like Facebook messenger and WhatsApp have already been using it, and now B2B businesses are also embracing it. AI-driven chatbots can be run 24/7 without any actual human help and the users or clients, when they talk to such chatbots, feel as if they are talking to an actual person.

Dark Mode Website

With smartphones being the most important device people are using to access the internet, companies are waking up to the fact that resource-hungry pages or Apps can drain the battery power needlessly. Hence the trend of 2023 will be to incorporate dark mode in most websites as it makes it easier for the eyes of the visitors as well as to stop battery drainage. Tech giants like Reddit, Twitter, Google, and Facebook have already embraced it, and in 2023, many more websites are expected to do so.

Voice Search Optimization

Anyone who is remotely associated with web development knows the importance of Voice Search Optimization. It started slowly with Google and Apple, but now eCommerce giants like Amazon and others are actively embracing it to help their visitors. Voice search makes searching not only easy for regular web surfers but also for those who are visually impaired. With the focus of the internet towards being really inclusive and easily accessible to all, more and more websites are asking their web development companies to incorporate the Voice Search Optimization feature in their website.

PWA or Progressive Web Application

As said before, the attention span of those surfing the net is really low. Hence companies are always looking for technologies that will make the load time faster for their websites or applications. PWAs are not new; they have been around for some time now, but in 2023 it is expected to overthrow even the Native Mobile Apps! That is because PWAs can work offline, maximize the in-app browsing experience, and loads faster. It takes away the need to create native apps for each kind of device in the market. Companies save a lot because they don’t need to create two versions of their website; just one works very well no matter whether the user is seeing it on their desktop or mobile device.

Apps That Are Single Page Applications Or SPA

If you have already heard of SPA or Single Page Application, be ready to hear more about it in the coming year. Google has already made it their mainstay with all their products like Gmail, Google Maps, or Google Drive following this design methodology. SPAs are characterized by fast-loading pages, resulting in a reduced bounce rate. Not only do they load fast, but they can also work offline or even when the internet connection is slow. eCommerce companies are especially forecasted to embrace SPA design for their website as it makes the shopping experience very pleasant.

Better Cyber Security

Cyber security is an issue that plagues not only online shoppers but also website owners. Ransomware has become a nightmare for most companies, even big ones faced malicious attacks in 2020 resulting in heavy financial loss. Hence the focus in this matter in 2023 will be to improve cybersecurity strategies so that unauthorized access to the data of an organization can be prevented. The technologies that will help them in this include Cloud Encryption, Context-aware Security, Blockchain, and others.

In conclusion, as a meme says, “modern problems need modern solutions”. So, for a robust website of the future, you need to pay attention to these popular web development technologies in 2023.