6-Point Content Optimisation Checklist

Content optimisation is a simultaneous task with content creation. This is because only optimised content can bring you a higher rank. The present digital world runs on intricate competition. Thus, brand owners must optimise their content exclusively to set up a distinct mark. This guide will light on some points to consider to create a content optimisation checklist in 2023. But first, let’s have a brief idea about content optimization.

What is Content Optimisation?

Optimising content stands for making content more attractive for your customers and also making it search engine friendly. Content optimisation is important because:

• It increases organic search potential
• Optimised content includes attractive click-bait titles that make audiences click on it
• Content optimisation is important for elevating the quality of a content

Content Optimisation Checklist in 2023

The content optimisation checklist includes the following points:

1. Understand Search Intent

In the beginning, you need to understand the search intent of your audience clearly. If you want to educate your audience on something choose keywords and frame content matching that intent. Else, if you target audiences who are willing to purchase then you should modify your content accordingly with the services and benefits of your company.

2. Perfect Keyword Placement

Keyword research is mandatory for content optimisation. For example, in written content relevant keywords should be placed on subheadings and titles. Also, keywords should be in the introduction and conclusion as well. Incorporating the right keywords evenly throughout the content will help search engine bots crawl and identify the main intent of content easily.

3. Meta Data Optimisation

Metadata optimization includes creating meta titles and descriptions that have the focus keyword in them. In addition, the length of metadata also matters. For example, an optimised meta title and description should have 60 and 160 characters respectively. A meta title should be concise and rightly speak about the content in short. On the other hand, meta description optimization includes using questions, presenting a feature, using CTA etc.

4. Readability Optimisation

Readability denotes the flowy nature of content which is necessary for easy reading. Hence, readability includes different aspects such as content length, sentence length, paragraph length etc. Adding long sentences and chunky paragraphs can decrease the scalability of content. So, the content optimization checklist must include adding short paragraphs, crisp sentences, using charts, tables etc. for better readability.

5. Heading Optimisation

Subhead optimisation is also an SEO guideline to generate better quality content. There are different tags for headings such as the H1 tag is for the title, while H2, H3, H4, H5 etc. are for subsequent subheads. Adding all these tags properly will help you to get better visibility on the SERP as search engines recognize content with proper headings as more appealing than the ones without.

6. Link Optimisation

Link placement is highly impactful for content optimisation. If you are wondering how to optimise content with proper links, then you should know about two types of links, external and internal. When you are using data from any authoritative site you can hyperlink that site with a suitable anchor text to create an external link. Likewise linking other internal content that you have published earlier will also build a strong authority. Through this search engines will understand that you are consistent in posting quality content.

These are some most important techniques that must be there in your content optimisation checklist in 2023. Apart from these, there are several other techniques such as making customised content strategy, adding attractive visual media, framing content as per your audience’s choice etc. Business owners must take help from professional agencies or writers to get optimised content for better output.