23 Performance Marketing Platforms You Should Start Using in 2023

Performance marketing platforms help you run marketing and advertising campaigns driven by results.

And since your goals drive your performance marketing strategy, it becomes easy to track the achievement or lack thereof for any task.

However, you do need performance marketing platforms for accurate data associated with each action. Doing this then brings in transparency and gives you a complete picture of the efficiency of your strategies and the costs incurred.

Most importantly?

Performance marketing platforms help you eliminate the challenge of correctly attributing your leads and conversions. And this attribution problem is a challenge most marketers encounter, according to?research.

As you can see, most of their challenges revolve around their return on investment, tracking offline conversions, proving return on ad spends, etc.

But all this can be a problem of the past if you leverage performance marketing platforms. They make it easy to identify your top traffic sources and help you get more revenue.

But there's saturation, with so many performance marketing platforms claiming to offer the best service. How do you get hold of one that performs as claimed?

This post delves into the best performance marketing platforms the market has to offer.

But first, a look at why you should consider performance marketing platforms and how they help your marketing strategy.

The Need for Performance Marketing Platforms in Digital Marketing

With performance marketing, you (the retailer, merchant, or advertiser) only pay providers (affiliates, publishers, networks, influencers, etc.) once they complete specific actions or achieve certain goals.

And why is this great?

It gives you power as the advertiser since your marketing expenditure only goes to successful performance marketing campaigns.

And this is also why you need performance marketing platforms in 2023.

They help you analyze the performance of different marketing campaigns for leads, conversions, clicks, etc. The performance marketing platforms listed here allow you to determine cost per acquisition, attribute it correctly, and use the insights to optimize your efforts.

What's more?

These performance marketing platforms have customizable dashboards, analytics and tracking tools to give you a 360-degree view of your marketing campaign. You can see every action and its contribution to increasing brand awareness, conversions, leads, etc.

However, all this also depends on the type of performance marketing platforms you choose. In this case, you need one that gives you detailed insights into your campaigns while also helping you streamline them for better returns on investment.

But which performance marketing platforms should you use for data collection and analytics?

Discover them below.

Performance Marketing Platforms: Features, Usability, and Pricing

Check out the performance marketing platforms your brand can leverage to tie payments to measurable actions:

1.?PartnerStack

With performance marketing platforms like PartnerStack, you get the power to?recruit appropriate partners?that help your brand sell more.

And whether you want to get more conversions, leads, or traffic, PartnerStack makes it possible to handle all kinds of partnerships you need.

What else does PartnerStack offer to align itself with the best performance marketing platforms? Let’s find out.

Key Features

• Track partner deals, leads, and links while on PartnerStack
• Manage marketing partners in your affiliate, ambassador, or influencer marketing programs
• PartnerStack API to help you leverage distributor networks for selling
• Easily embed loyalty programs
• Partner journey automation to quickly onboard an unlimited number of partners
• Partner analytics at individual and group levels
• Ability to create unique reward content and structures

Pros

• Centralized dashboard
• UTM parameters and internal tracking
• Integrations with CRMs, payment gateways, revenue management platforms, etc.
• Automate partner payouts
• Ability to run multiple programs

Cons

• Limited payment options

Usability

• One of the performance marketing platforms that is easy to use.

Tool Level

• Beginner

Pricing

• Contact support

2.?Post Affiliate Pro

If you are looking to boost productivity in business, then using performance marketing platforms is no longer an option, but a necessity.

Post Affiliate Pro is one of the performance marketing platforms that enables you to manage several affiliate programs and track affiliate partner performance effectively. The platform also comes in handy when issuing payouts and assigning commissions.

With Post Affiliate Pro, you can take your sales to the next level. This is made possible with the use of unique branding techniques. To run an affiliate program, you will have to reward the affiliates with commissions for sales and leads clicks conversions.

Post Affiliate is an amazing tool for recruiting and managing affiliates. Every affiliate is allocated promotional and marketing tools for your business. The performance marketing platform tracks their commissions and referrals and keeps a record of payouts.

Key Features

• Post Affiliate Pro offers multiple reliable and accurate advanced tracking tools, including affiliate coupon tracking, direct links tracing, custom affiliate tracking code, among others
• It has a customizable user interface that supports, mass payments, multilingual, and multiple currencies
• Post Affiliate Pro supports performance rewards, recurring commissions, and group commissions, which motivates your affiliates and helps drive sales
• Robust analysis software that gives insights to businesses, helping them perform better
• Post Affiliate Pro has a variety of promotional materials that help businesses in advertising. From discount coupons to different varieties of banners text links

Pros

• ?Detailed data analysis and reports
• ?Friendly user interface
• ?Superb customer service
• ??Excellent affiliate tracking system

Cons

• Room for improvement on documentation
• Pricing is quite expensive
• Training guides need more details

Usability

• Moderately difficult to use

Tool Level

• Professional

Pricing

• Pro?– $129 per month
• Ultimate?– $249 per month
• Network?– $599 per month

3.?LeadDyno

We have to admit that growing a business without performance marketing platforms for affiliate marketing is no easy feat.

LeadDyno performance marketing software is designed to help small businesses and larger enterprises get ahead of affiliate tracking, lead generation, and so much more.

With everything from monitoring your affiliate program performance to automating all of your marketing efforts, LeadDyno makes affiliate management a breeze.

You don’t need to be an expert affiliate marketer. LeadDyno is among the performance marketing platforms that provide all you need to manage and track your affiliate marketing strategies.

Key Features

• Easy affiliate tracking for your least and best performance marketing efforts
• Advanced tracking tools for engaging, paying, and rewarding affiliates
• Email and automation features for your performance marketing campaigns
• Seamless integrations with email platforms, CRMs, and top e-commerce platforms
• Like other user-friendly performance marketing platforms, LeadDyno has a mobile app for affiliate marketers on the go

Pros

• Easy to use and set up
• Easy to onboard affiliates as they are subjected to an already branded dashboard
• Excellent customer support team
• Fair pricing for its features

Cons

• Needs more customized integration capabilities
• Has PayPal as the only affiliate payment option
• Shallow tracking features compared to other options in the same price range

Usability

• Easy to use

Tool Level

• Intermediate

Pricing

• 30-day free trial included
• Starter?– $49 per month
• Biz Builder?– $59 per month
• Accelerator?– $79 per month

4.?Rewardful

If you work in the SaaS space, Rewardful offers a simple way to set up referral and affiliate programs with Stripe. It is the perfect platform for SaaS businesses who are just starting off but looking to grow bigger.

Rewardful is extremely quick and easy to set up, and you can create different segments for grouping affiliates, customers, strategic partners, and more.

It comes with an integrated Stripe dashboard that gives you a complete overview of Rewardful data.

Just create a Rewardful account and connect it with your Stripe account to track referrals, discounts, and commissions in one place.

With Rewardful, you can run any affiliate, referral, customer, or influencer program from one centralized location.

Key Features

• Rewardful can be integrated with many other platforms in just one click. No coding is needed.
• Works with both subscriptions and one-time charges.
• Offers flexible and SEO-friendly links. Link any page on your domain without worrying about getting redirected to a 3rd party domain.
• Customize your affiliate dashboard to suit your brand. Since it is white-label, you can even remove Rewardful branding from your emails and affiliate dashboards.
• Bulk invite feature allows you to invite all your affiliates at once. You can also check the status of each invite, and resend if needed.

Pros

• Provides incredible insights into the performance of your campaigns and partners.
• Tracks specific activities in a campaign, such as social shares and email sign-ups.
• Creates custom campaigns with unique tracking links for each campaign.

Cons

• It’s not possible to pay affiliates directly through the interface.
• There is no in-app messaging feature to chat with your affiliates directly.
• Usability

Usability

• One of the easiest-to-use performance marketing platforms out there

Tool Level

• Beginner

Pricing

• Performance Plan?– $29 per month
• Starter Plan?– $49 per month
• Growth Plan?– $99 per month
• Enterprise Plan?– $299 per month

5.?ShareASale

ShareASale is a powerful performance marketing platform that helps you find affiliates for your business. It’s got over 240K affiliate partners that you can get access to when you sign up on it. And even if you’re a marketing agency, it’s got solutions for you too. You can easily help your clients find great affiliates for their business and enable them to grow.

Key Features

• Ability to increase discoverability to content creators and influencers
• Enables affiliates to find affiliate programs and vice-versa
• Can find media partnerships?
• Tools to enable affiliates to promote your programs

Pros

• Easy to sign up
• Search process is streamlined with loads of filters
• Customizable affiliate links

Cons

• Can take sometime getting a hang of the platform

Usability

• Easy to use

Tool Level

• Beginner

Pricing?

• Free

6.?AnyTrack

As one of the most used performance marketing platforms, AnyTrack is a plug & play conversion tracking software. It?helps marketers attribute conversions?to Facebook Pixel, Google Analytics accounts, and other Ad networks.

And by tracking your data across all your analytics, AnyTrack enables you to optimize your content, funnels, website, and ads using detailed data.

Let’s see what else makes AnyTrack one of the best performance marketing platforms.

Here we go.

Key Features

• Get a 360-degree view with the ability to track anything from your lead gen funnels, ecommerce funnels, comparison websites, offline conversions, authority blogs, etc.
• Numerous affiliate networks and ecommerce platform integrations
• Auto tracking of events on ad networks and third-party integrations like Facebook, Google, Bing, etc.
• Audience building to help you build custom audiences from data collected on your ad campaign.
• AutoTag, AutoScan, and AutoTrack any form submissions, product links, or affiliate links detected on your website.
• Run smart campaigns with granular customer data that helps you determine traffic sources, identify conversion drivers, and run multi-channel campaigns.

Pros

• Ability to attribute and track any conversion data source
• Assigning and tracking functionalities
• Instant setup with good customer support
• No code writing required to track events
• Granular conversion data that offers actionable insights

Cons

• No predictive analysis

Usability

• Like most performance marketing platforms listed here, AnyTrack is easy to use

Tool Level

• Beginner

Pricing

Offers a 14-free trial for new users.

• Basic?– $50 per month
• Personal?– $150 per month
• Advanced?– $300 per monthly

7.?TUNE

Features offered by TUNE make it one of the most potent performance marketing platforms. Some of these include white labeling, customizable dashboards, postback capabilities, numerous affiliate automation tools, and so much more.

As expected from top performance marketing platforms, Tune integrates with any mobile measurement partner and network. With this, you can bring all your marketing partners, channels, campaigns, and networks under one roof.

Key Features

• Works across web and mobile to bring your marketing partners, networks, campaigns, and channels under one roof
• One of the best performance marketing platforms for real-time reporting, API-driven sharing, and complete event logging
• Ability to stream data to third-party or internal systems
• Performance automation tools to streamline workflows and repetitive tasks
• Proactive fraud detection capabilities
• Automated payments with customizable approvals
• User-friendly dashboard and granular reports

Pros

• Real-time reporting
• Fraud-prevention tools
• Compatibility with web and mobile applications
• Automated workflows
• Availability of customized solutions

Cons

• This is one of the performance marketing platforms that have a high subscription cost

Usability

• Moderately easy to use

Tool Level

• Intermediate/Expert

Pricing

Plans for Advertisers

• Bootstrap?– $499 per month
• Startup?– $879 per month
• Scale?– $1500 per month
• Contract?– Get a quote

Plans for Networks

• Enterprise– $799 per month
• Contract?– Get a quote

8.?Refersion

Developers often combine several tools into performance marketing platforms with the hope that they might serve the needs of every user.

If you came looking for fully-equipped performance marketing platforms that help your marketing team manage and track their affiliate marketing programs, look no further.

Refersion connects you to your customers through affiliate and influencer marketing. It consolidates huge affiliate marketing networks under a unified performance marketing software for easier tracking and management.

This is also one of the top performance marketing platforms because it allows you to define groups and track their progress in all aspects, from affiliate programs to ambassador/influencer opportunities.

Key Features

• Unlimited affiliates and visits
• Built-in reporting
• Sales tracking powered by SKUs, emails, referral links, and coupon codes
• Customized data reports
• 2000+ Zapier-supported integrations
• US-based customer support
• Team training and support

Pros

• The user interface is incredibly easy on beginners
• Provides accurate analysis and your best performance marketing data
• Easy payment tracking
• Responsive customer support

Cons

• Serious issues may require expert help
• Does not support cross-device tracking for customers using multiple devices
• The initial setup may experience some difficulties
• Contains fewer features compared to several other alternatives in the same range
• Could use some work on the internal search function for products

Usability

• Easy to use

Tool Level

• Intermediate

Pricing

• Free trial included
• Professional?– $89 per month
• Enterprise?– Contact sales
• Enterprise Plus?– Contact sales

9.?Impact

Are you looking forward to building long-term partnerships with one of the best performance marketing platforms?

It’s virtually impossible to build a business without partnerships.

With Impact handling your performance marketing strategy, you can automate every type of partnership and scale your business to all-new levels.

Impact is one of the performance marketing platforms you need to tap into the massive potential of the partnership economy and see how our customers drive growth through partnerships.

And, when you need a partner, you can count on Impact’s vast selection of partners to save the day.

Lets see what features it has to qualify as one of the top-notch performance marketing platforms on our list.

Key Features

• Impact performance marketing platform grants access to millions of potential partners from all over the world
• Automated nurture campaigns make it easy to find and connect with people who are interested in your products and services
• Easy tracking across multiple devices
• Content based search rankings for maximum collaboration
• Measures partner contribution to for optimized best performance marketing
• Easy contact and payment of partners

Pros

• Excellent reporting features
• Allows control of multiple partner accounts, unlike other performance marketing platforms
• Easy to use interface
• Provides a link creation widget
• Fast affiliate payments
• Excellent support team

Cons

• Offers limited features compared to other alternatives
• Fairly difficult to set up for beginners
• Ridiculously long response times
• Could use more integrations

Usability

• Moderately easy to use

Tool Level

• Intermediate

Pricing

• Contact sales

10.?ClickMeter

ClickMeter is one of the performance marketing platforms you can use to track your advertising and affiliate program. It can help you?identify your best marketing sources, manage your commissions and links from a central location, and track visibility.

What's more?

Continue reading this article at?Attrock.com