The 6 Notables of Cannabis Vapes in 2023
In the past 2023, it is not a good year for cannabis vaporizer companies. It is the most crowded year ever. A lot of big things happened. Here it is my observations:
1. Chinese-Owned Brands
Smoore: Ccell & Nessus
CCell is still the king of cannabis vaping devices, but the throne is in jeopardy. They lost almost half of their share in 2022. In 2023, CCell gained some share in Eastern Pennsylvania and Massachusetts, but they have been losing ground to competitors.
Nessus was meant to be a high-end hardware option for the hemp vape market, though their lack of understanding of the nature of oils has led to leaks and other issues. So they were not accepted in the market.
And of course, their management team has adjusted. But what's worse is that they don't seem to have found a way to deal with the above problems. Then in the previous 337 investigations, most of the cases have ended in losses and settlements with no impact on the market landscape.
ALD & Cilicon
ALD's strategic customer Stiiizy has been stably growing, providing the company with steady cash flow and profits, and they have also gained some share in some of the marijuana brands; while its Cilicon has experienced a period of drastic personnel restructuring, and its lead in the hemp market has received a major hit.
Aspire
Aspire went public on the Nasdaq, becoming the second Chinese company in the atomization industry to go public. Although its valuation was not very high at the beginning, its orders in Q3 and Q4 grew rapidly as the business developed. It shows the right way to be public to Chinese manufacturers.
2. Non-Chinese but Made-in-China Brands
AVD
领英推荐
Avd is Ccell's biggest competitor, and although there is no reliable data, it is expected to be the second-largest player in this market. They launched very limited new products this year, which makes them similar to CCELL.
The ownership battle is still going on.
GreenTank
the Canadian supplier has been looking to move south, but they still haven't gained enough share in 2023. Fortunately, however, they have secured new financing to provide them with cash flow for further growth.
3. White Label Providers
Unlike the nicotine atomization industry which the entire supply chain is located in China. However, in the cannabis atomization sector, the cannabinoids, which are the core, are all located locally. Also due to licensing requirements and complex supply chain management. Therefore, in 2023, white-label providers will play a very important role in the hemp sector. Celebrities like Tyson, and Doogy use them to launch their brands. It looks like hemp products are one step ahead to the CPG business.
4. Heating Coils
In 2023, various manufacturers have introduced new atomizer core technologies, including black ceramics, etched ceramics for postless products, mesh ceramics, and more. All of these heating coils are improved technologies that provide some new options for a boring market, but not enough to change the landscape. No Surprise.
5. Professional Heating Coils Providers
?Thanks to the heating coil manufacturers, ceramic heating coils are increasingly being adopted by small and medium-sized vaporizer companies, as their performance is comparable to that of mainstream hardware vendors. This has led to less differentiation and increased competition in vaporizers.
6. Convergence of Nicotine and Hemp Vape
The release of the PMTA and China Tobacco policy has created uncertainty in the nicotine vape market. Many brands and channel players are now using hemp products instead of nicotine products due to their similarities in the channel. This convergence is evident in both flavor and hardware features.?
At the same time, the traditional Nicotine Vaporizer suppliers launched their hemp vape hardware. Therefore, the market was so crowded that they took half the booth of MJbizcon.
Market Research:what consumer information do you need for decision-making?
10 个月Thank you for this such a knowledgable article,Wess. ??