6 Must-Have Roofing Website Design Features To Get More Clients

If you are a roofing business owner and think your website is mediocre or have no idea what features are needed for a roofing website design that will attract more visitors and inquiries about your services, you aren’t alone.?

We understand if you don’t know what it takes to create a high-end roofing website to enhance your online presence, get more leads, and convert visitors into clients. After all, most of your time is spent managing your team, ensuring client satisfaction, sourcing materials for projects, handling payroll, and so on. This leaves you little time to focus on your roofing website and implement necessary upgrades.?

A well-designed roofing website is crucial for attracting leads and converting them into sales. Did you know 89% of customers look online for products and services? Therefore, your site needs to rank high in search results so that potential clients can easily find it.

The roofing industry is incredibly competitive, and if you want to be relevant and have a steady flow of clients, you must focus on your marketing strategy. Your roofing website is one of the best avenues for marketing.?

If you want to succeed in your roofing marketing endeavors, ensure your website has the following features.?

6 Essential Components Of Roofing Website Design

1. User-friendly and distinctive web design

‘First impressions matter’, and ‘looks are everything’ — these may sound very cliche, and you may or may not like them, but these are true. If any visitor goes to your website and finds dull images, unmatched color palettes, poor design layouts, and a user interface that is confusing to navigate, they are most likely to leave your site within seconds.?

Research indicates that visitors form an opinion about your website in just 50 milliseconds (0.05 seconds). Nearly 40% of users will leave a website if they find it unattractive. This is why design is one of the most essential elements of any roofing website design. You must ensure your website has a professional, distinct, responsive, and functional web design .?

The following will make your website more distinctive and engaging:?

• Use a customized layout for your website instead of those run-of-the-mill website templates.?
• Ensure your website has a responsive design, as this will make your website look great on all devices.?
• Ensure your roofing website design has consistent branding elements such as logo, color scheme, and font throughout the website for a cohesive look.
• Simplify your navigation menus and minimize clutter.? Ensure the navigation is user-friendly, making it easy for visitors to find information about your services, contact details, and other important pages.?
• Ensure a clean layout with clear headings and organized sections.?
• Include certifications such as NRCA Membership, BBB Accreditation, Google Review ratings, and any other certifications relevant to your industry and location, as these help establish trust and promote credibility.?

2. Engaging content

I know what you are thinking. “It’s a roofing website. People come here to check out what roofing services we provide, how much we charge, what customers say about us, and so on. No one visits our website to read engaging content. right?” You aren’t exactly wrong, but you aren’t entirely correct here.?

Look, you need visitors to your website when someone searches for roofing services. Your roofing website design may be top-notch, but if you don’t have original, engaging, helpful, persuasive, and optimized content, likely, that Google won’t rank your roofing website in its search results. That’s why you must pay attention to having engaging content on your website.?

Ensure that the content on your roofing website is authoritative. This means the tone and wording of the content should demonstrate your expertise. The content should be accurate and not conceited. It should also appeal to your target audience and provide a solution to their problems, which will compel them to consider using your services. To make it easier for visitors to find relevant content easily, consider categorizing your content in blogs and FAQ sections.?

Speaking of services, your content or copy should highlight your unique value propositions (UVPs), explaining to your potential customers why they should consider you over your competitors. Outline what your company offers to customers that your competitors can’t match. This kind of content should be at the top of your pages. In addition, place calls to action (CTAs) buttons should be easily visible and accessible and placed strategically throughout each web page.

3. Landing pages

Landing pages should be a must-have component for your roofing website design. Unlike a typical homepage, a landing page has one objective: converting visitors into customers. If you are familiar with pay-per-click (PPC) ads using Google Ads, you know anyone clicking your pay-per-click ads (for example, roof repair services) will be directed to a page that discusses roof repair services pages instead of your general homepage.?

Landing pages work because they show exactly what visitors want to see, which increases the chances of them taking action.? A good landing page should feature a clear and compelling call-to-action (CTA), such as "Request Your Free Roof Repair Estimate Today!" It should also include your contact information, a special offer, and an easy-to-fill form.?

4. SEO-friendly elements

There are thousands of roofing websites out there, and if you want visitors to find your company when they search for any roofing services on Google, you need to optimize the content of your website. This is where SEO or search engine optimization comes in.?

Implementing SEO strategies and content on your website will make Google rank your page higher in search results.? A successful SEO strategy involves creating high-quality content with relevant keywords, link building, headings (H tags), title tags, meta descriptions, local SEO optimization, and more.?

5. Professional photography and video

Another important feature of a good roof website design is that it contains relevant and professional photography and video. Seeing is believing. You are more likely to convert leads into customers when they see great photos and videos of your roof repair and replacement services than reading them in your website’s blog section.?

We aren’t saying you don’t need to have written content, but having professionally edited pictures and videos on your roofing website is like the cherry on top of your content cake. Instead of posting some pictures of roofs taken from a stock photography website, post pictures or videos of your before-and-after roofing projects, photos of team working, and previous and current roofing projects you are working on. These will do wonders for your company, establishing reliability and credibility.?

6. Customer reviews and testimonials

Positive reviews and testimonials from satisfied clients enhance trust and credibility. You don’t need to feature many reviews and testimonials on your website—just 4-5 will suffice. But ensure they are displayed prominently, particularly on the homepage, service pages, or landing pages.?

Make sure the reviews and testimonials you feature are real quotes from actual satisfied clients with real names and photos. People are smart and can easily spot fake reviews. Additionally, provide links to third-party review sites where feedback is available, such as Trustpilot or Yelp.?

There you have it—six features for a good roofing website design. Remember to keep your website's content engaging, SEO-friendly, and visually appealing with professional photos and videos to make a lasting impression on your potential customers.?

Showcase your certifications and highlight your unique value propositions throughout the website to establish trust and credibility. And most importantly, make it easy for visitors to contact you by including clear calls-to-action buttons throughout the website.?