6 Must Do’s To Create A Connected And Engaged Brand

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

Simply put, business is about transactions, however branding is about connection and reputation.

Here are 6 must have elements to help you create a strong brand strategy. This will help you connect and resonate with your customer, turn them into raving fans and keep your brand front of mind when it comes time to buy.

Brand personality

Developing a brand with personality will attract and resonate with the right type of clients. The type of clients that you want to work with as they value what you do and stand for and they are happy to tell everyone how amazing you are. Developing a brand personality with subconsciously allow these perfect clients to better understand ‘who’ your brand is – not simply what you do.

Brand promise

A brand promise is way more than a slogan. It goes to the heart of ‘how’ you do what you do, who you do it for and why you do it. It’s something to be shared amongst your team, your supporters and your customers. It should always at the core of what you do and be the primary focal point for everyone who works in your business. 

Brand story

Stories need to be infused with characters and personality to help people remember them. This is where your brand personality gets to shine. Your story gives you an opportunity to inspire, engage or entertain your customers with the ultimate intention of evoking an emotion.

Brand identity

Your brand identity is the visual representation of your brand. It includes things such as your logo, colours, fonts, website, signage, brochures etc. It’s the type of imagery you use, the language and tone of your brand voice and the way that you like to communicate with your customers. The design of your identity relies heavily on the personality of your brand.

Brand culture

Brand culture influences our behaviour, our perceptions and shapes our personalities. The culture of the brand needs to start from within. The brand culture has to come from within the company before it can be filtered through to the customer. If staff are well trained, feel valued and part of something bigger than simply making money, then the culture will authentically grow and spread.

Brand experience

Create a memory for your client. A memory that they can take with them, share with their friends and be a trigger at the time of purchase to again come to you. Your brand experience is once again built off your brand personality.

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone on 0411 686 071 or email at [email protected].

Thanks!