#6 MarketingTech Newsletter

This bi-weekly newsletter is dedicated to bring you the latest news and insights on all things marketing technology. From informative articles, to cutting-edge whitepapers and webinars, this will be your go-to place to stay ahead of the ever-evolving world of martech.

Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks

Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel overwhelming, solving them is critical for driving growth and ensuring long-term success. Find out more.

Businesses pay more for online customers but see drop in conversions

As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare’s 2025 Digital Experience Benchmarks released today suggests that turning traffic into conversions is a growing challenge across industries. Find out more.

The secrets to developing a high-performing data team

A strong data team should be able to quickly deliver the right information to help leaders make confident, well-informed decisions and prevent uncertainty and data distrust from causing paralysis. But how exactly do organisations go about building and developing their data team to maximise their value? Here are the best practices leaders need to follow.

Study reveals surprising gaps in marketers’ generative AI adoption

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing this agenda. Find out more.