6 Marketing Trends for Logistics and Supply Chain Companies.

The truth is that today B2B buyers make 70% perspectives about the product online before even engaging with a sales representative. In other words, post-pandemic people are eager to have an immersive buyer’s experience rather than being pushed to be told about your B2B brand.

So, reaching customers online through meaningful?marketing strategies?is more important than ever. This is no exception for you as a logistics service provider. More and more supply chain companies are now engaging customers with digital marketing. Part of the engagement activities is providing knowledge-based and customized content, leveraging chatbot and AI technology, and increasing their presence on social media.

When it comes to logistics and supply chains, the basic marketing principles remain the same as for all other industries. But the analytics, automation tools, tracking, content strategy, and customer experience to achieve business goals vary greatly.

1. Increased Brand Personalization.

According to research by McKinsey, personalized campaigns have five to eight times the ROI compared to a campaign without segmentation.

2. Increased Video Marketing.

As visual content marketing trends continue to advance, your B2B marketing strategy must align with the best practices of?video marketing?to drive more sales. Video marketing trends are expected to dominate the online space in 2022-23.

3. Customer-focused Content Marketing.

When you enhance your customers’ knowledge with a focused content strategy, addressing their needs, challenges, and growth tips, you lay the foundation for profitable relationships. With valuable content that interests your customers, you can not only build brand awareness but also trustworthiness and customer loyalty.

4. Seamless Digital Customer Experience.

In today’s digital market, omnichannel customer experience strategies are more important than ever. Being a B2B company, you have got to be present on an omnichannel platform to be found by your consumers for information about your products, solve problems, and make purchases.

5. Data Analytics Act as a Differentiator.

The success of your marketing strategy depends on how you are collecting and utilizing data for your greater good. It is important that you track your website, digital marketing activities, social media campaigns, content engagement, and?SEO strategies?to get the best ROI on your marketing budget.

6. Social Media to Remain Strong.

As social media will continue to remain strong, digital marketing activity for every industry and logistics and supply chain is no exception. Logistics and supply chain companies with a?strong social media presence?will be driving more customer engagement and one-on-one communications, thus providing you with the opportunity to build relationships with your customers.

With the above digital marketing trends to follow in the logistics and supply chain industry, you can outsource your digital marketing to an?expert logistics marketing agency. Digital marketing agencies with logistics and supply chain domain expertise can effectively handle your entire digital marketing initiatives including, website, social media, and content strategy to drive maximum customer experience and ROI.

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