#6: MAN World

About the Company

Here are some interesting facts about the company:

• MAN Truck & Bus has its roots going back to 1758 when the "St. Antony" ironworks, the first heavy-industry enterprise in the Ruhr region, was founded. This evolved into what is known today as MAN SE, the parent company of MAN Truck & Bus.
• MAN has been known for its innovations in the truck and bus sectors. For instance, it was one of the first companies to introduce turbocharged diesel engines for commercial vehicles in the 1950s. This technology significantly improved the efficiency and performance of heavy vehicles.
• With its headquarters in Munich, Germany, MAN Truck & Bus operates globally, providing a wide range of products including trucks, buses, diesel and gas engines, and turbomachinery. It has production facilities in three continents and is a key player in both European and international markets.
• In recent years, MAN Truck & Bus has been focusing on sustainable transport solutions. They are actively developing electric and hybrid bus and truck models to reduce carbon emissions and increase the efficiency of transport systems.
• During World War II, MAN was involved in manufacturing for the German war effort, including producing engines for U-boats and tanks. This is a common historical note for many industrial companies in Germany during that era.
• MAN buses are a common sight in many cities across Europe and other parts of the world. The company has been influential in shaping public transport systems with its reliable and innovative bus designs.
• MAN trucks and buses have received numerous awards for their quality and innovation. For example, the MAN Lion’s City E electric bus won the 2020 iF Gold Award for its design and contribution to sustainable urban transport.
• Since 2011, MAN Truck & Bus has been a part of the Traton Group, which is one of the world’s largest commercial vehicle manufacturers, formerly known as Volkswagen Truck & Bus.

The Problem

MAN Truck & Bus, a renowned manufacturer of commercial vehicles, faces the challenge of increasing brand awareness and customer loyalty. They need an innovative and engaging way to showcase their heritage, technological advancements, and vision for the future.

At Digital Revamp, we had a big challenge. We wanted more people to know about MAN and this brand. We needed a fun and exciting way to show how great their trucks and buses are, and how we care about the future of transportation. After brainstorming, we came up with an amazing idea. We thought, "What if we create a theme park that shows off all the cool things MAN can do?" That's how the MAN World was born!

The aim is to create a memorable experience that educates the public about their contributions to the transportation industry while highlighting their commitment to sustainability and innovation.

The Solution

To address this challenge, the "Digital Revamp" team conceived the idea of the MAN World, a unique and interactive theme park located in Munich, Germany, where MAN's headquarters are based. This park is designed to blend thrilling rides, educational exhibits, and hands-on experiences to appeal to a wide audience, including families, vehicle enthusiasts, and industry professionals.

How We Came Up with the Idea

During our brainstorming sessions, we realized that the best way to showcase MAN's brand was through an immersive and interactive experience. We wanted to create a place where families, vehicle enthusiasts, and industry professionals could come together to learn about MAN’s history, innovations, and future goals in a fun and engaging way. We chose the phrases and taglines to reflect the excitement, innovation, and forward-thinking nature of the MAN brand.

Here are a few examples of what the MAN World might look like:

Our team decided to show the interesting implementation and usage of the MAN brand, highlighting its innovation, heritage, and vision in a way that excites and engages people.

Innovative Rides and Simulators:

- Truck Coaster: A high-speed roller coaster modelled after MAN trucks, offering an exhilarating ride that simulates the power and speed of MAN vehicles.

- Bus Adventure Simulator: A virtual reality experience that takes visitors through various terrains and scenarios, demonstrating the versatility and reliability of MAN buses.

Educational Exhibits:

- History of MAN: An interactive museum that showcases the history and milestones of MAN, featuring vintage models, significant achievements, and key technological advancements.

- Future of Transportation Pavilion: Exhibits focusing on the future of transportation, including electric and autonomous vehicles, sustainability efforts, and MAN's vision for the future.

Hands-On Experiences:

- Design Your Own Vehicle: A digital workshop where visitors can design and customize their own MAN bus or truck, and see it come to life on a big screen.

- Test Drive Zone: A controlled environment where visitors can test drive the latest MAN models, experiencing the advanced features and handling of the vehicles.

Entertainment and Shows:

- Stunt Show: A live-action stunt show featuring MAN trucks and buses in thrilling choreographed performances that demonstrate their capabilities and durability.

- Factory Tour: A guided tour that takes visitors behind the scenes of a simulated MAN factory, showcasing the manufacturing process and the technology involved in building MAN vehicles.

Family-Friendly Areas:

- Kids' Zone: A dedicated area for children with smaller rides, interactive games, and educational activities focused on transportation and engineering.

- Food and Dining: Themed restaurants and food trucks offering a variety of cuisines with options for sit-down meals and quick bites, all with a transportation twist.

Merchandise and Souvenirs:

- Gift Shops: Stores selling MAN-themed merchandise, including model vehicles, clothing, accessories, and educational toys.

Ad Campaigns

We have also created advertising banners to promote the MAN World.

Drive Into Adventure

One of the key attractions we came up with is the "Truck Coaster". This high-speed roller coaster is designed to look like MAN trucks and gives visitors an exhilarating ride that simulates the power and speed of our vehicles. The slogan "Drive Into Adventure" perfectly captures the thrilling experience of this ride.

Fuel Your Day

Our park also features an area dedicated to showing the future of transportation. The "Future of Transportation Pavilion" includes exhibits on electric and autonomous vehicles, sustainability efforts, and MAN’s vision for the future. The tagline "Fuel Your Day" was inspired by our commitment to powering a sustainable and innovative future.

Ride the Future

For those interested in the latest technology, we created the "Bus Adventure Simulator". This virtual reality experience takes visitors through various terrains and scenarios, showcasing the versatility and reliability of MAN buses. The phrase "Ride the Future" highlights the cutting-edge technology and forward-thinking design of MAN’s latest innovations.

Where Innovation Meets Entertainment

We wanted to combine fun with learning, so we created hands-on experiences like the "Design Your Own Vehicle" workshop and the "Test Drive Zone". These activities let visitors interact with MAN’s vehicles and see their technology in action. The slogan "Where Innovation Meets Entertainment" sums up the blend of fun and learning that these experiences offer.

Desired Outcomes

The MAN World is not just an entertaining destination but a platform to showcase MAN’s dedication to innovation, quality, and sustainability in the transportation sector. The park's attractions, from thrilling rides to educational exhibits, will provide an immersive environment that allows visitors to connect with the MAN brand on a deeper level.

Visitors will leave with a greater appreciation for MAN’s history, their current innovations, and their future goals in the transportation industry. The hands-on experiences and engaging activities will educate the public about the importance of sustainability and the technological advancements in electric and autonomous vehicles. The park's success will of course be reflected in the positive feedback from visitors and the increased interest in MAN's products and vision for the future of transportation.